Google

This tag is associated with 74 posts

SEO On A Budget

By: Martin Cahill If you don’t know a ton about SEO, then it can certainly seem overwhelming. It can be difficult enough trying to figure out how to optimize your site, but the fact that you may have to do it every few months as search engines and algorithms shift, can seem like a lot,… Continue reading »

The Importance of Social Listening

By: Martin Cahill So much of what we do in marketing and Search is geared toward execution. Making campaigns, creating content, developing tags, gauging customers or consumers or visitors, forecasting, and so on, all of it is centered around preparation, implementation, and execution. And while the great part of that execution and reporting can be… Continue reading »

Google Algorithm Updates: How to Prepare for the Unpredictable

  It’s only the end of April and already there have been multiple updates to search algorithms that have left digital marketers reeling. There are still updates that have happened that Google has yet to “confirm”. So, in a world of fluid changes in the SERPs, what do we, as digital marketers, do to prepare… Continue reading »

People of Ad Tech: Crealytics CEO Andreas Reiffen

Google Earnings Edition: Crealytics CEO and Cofounder Andreas Reiffen tells WIT Strategy Partner Bill Brazell that when Google reports its earnings after the market closes on Thursday, we should learn that Cost-Per-Click, or CPC, has dropped even as Google itself has continued to grow. In explaining how Google pulls off that trick, Reiffen expands on… Continue reading »

SEOs Must Now Do More Than Just . . . Well, SEO

By Oliver J. Nelson In April of last year I wrote about RankBrain and its potential to alter how we approach good search engine optimization (SEO.)  In little under a year later, we have already started to notice the impact this change has had on our clients’ performance. It’s simply no longer good enough for… Continue reading »

Being Careful with Mobile Interstitials

By: Jess Carson I know, it seems like every two seconds the “all-powerful” Google is updating its algorithm to further enhance user experience (which is the holy grail because, let’s face it, users are difficult). Back in August of 2016, Google announced that it would start “cracking down” on “intrusive interstitials” (say that three times… Continue reading »

Fact or Fiction? The Dangers of Fake News in Advertising

By: Jason Gee In 2016, that question became a lot harder to discern, especially when it came to which news articles were authentic or fake. Traditionally, major news networks (e.g., NBC, ABC, CBS) and newspapers (e.g., The New York Times, The Washington Post) would be the leaders in news publishing, and most would agree that journalistic reporting… Continue reading »

Don’t Call It a Comeback: Cyber Monday Reigns

By: Martin Cahill Cyber Monday is eating Black Friday, and at the same time, morphing into a multi-day event that threatens to dwarf in-store sales. According to USA Today, while Cyber Monday, “yielded $3.45 billion in sales, a new online record,” the mobile and desktop buying on Black Friday “inched so close to Cyber Monday… Continue reading »

More Marketing Lessons from the 2016 Election

Did social listening lead political pundits down the wrong path during the election? A few weeks ago, I wrote a piece on the marketing lessons we can all learn from the 2016 U.S. general election, knowing that there were many more to come. One of the biggest lessons since learned concerns social listening, its current… Continue reading »

Teaching an Old Dog New Tricks: Getting More Life Out of Your SEM Campaigns

As we race to the end of the season, it’s not uncommon to find some additional funds that can and should be used quickly; in many cases, it’ll be best to have a wide range of ideas and options available to you.. One of the first options that springs to your team’s mind will be… Continue reading »

Sponsor

Sponsor