Google AdWords

This tag is associated with 2 posts

To Build or To Buy? That Is The Question

By: Martin Cahill Whether you’re an agency hired on to help, a client looking to expand their online footprint, or a creative agency in the middle of the two, when discussing Search, you’ll most likely hear, “Should we build content? Or should we buy it through paid search?” This discussion is a vital one, and leads… Continue reading »

Toward (Re)Defining Native Advertising

This column was written by Fahad Khan, Founder and CEO of One Public, a cross media digital marketing software company based in New York City. The definition of “native advertising” that is loosely or tightly associated with content marketing is flawed and misguided. I had stressed the need to define native advertising at an IAB… Continue reading »