geolocation

This tag is associated with 9 posts

People of Ad Tech: UberMedia CMO Michael Hayes

UberMedia CMO and CRO Michael Hayes tells WIT Strategy Partner Bill Brazell that his company’s recent strategic acquisition of Cintric will enable UberMedia to double down on business intelligence and geospatial analytics — thereby gaining a deeper understanding of consumers’ hearts, and helping retailers understand how their marketing spend is performing. Music: “Morning Rays” by… Continue reading »

People of Ad Tech: AdviceLocal Senior VP Brooke Henderson

AdviceLocal Senior VP Brooke Henderson tells WIT Strategy Partner Bill Brazell that many brands are losing sales across the country because their local contact info and map locations are listed incorrectly. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Semcasting CEO Ray Kingman

Semcasting Founder and CEO Ray Kingman tells WIT Strategy Partner Bill Brazell that marketers face new challenges reaching people on multiple screens. Kingman explains that Semcasting’s Mobile Footprints — announced today — addresses this challenge by combining IP targeting with geofencing. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Aki Technologies CEO Scott Swanson

Aki Technologies Co-founder and CEO Scott Swanson tells WIT Strategy Partner Bill Brazell what it means that people are now spending more time in mobile apps than they are watching TV. Swanson explains that Aki has found 130 “mobile moments” — times of day or activities in which mobile users respond better to ads —… Continue reading »

People of Ad Tech: Econsultancy’s Stefan Tornquist

Econsultancy VP of Research Stefan Tornquist tells WIT Strategy‘s Bill Brazell that too many companies think they handle customer service well. Their customers disagree. Tornquist explains how companies could use technology to strengthen relationships with customers. He suggests that companies start using real-time data, customization and geolocation to create uniquely valuable connections with customers, rather… Continue reading »

PlaceIQ’s Duncan McCall on Understanding the Consumer Journey Through Location Data

  Duncan McCall is currently the CEO and Co Founder of PlaceIQ, a leading provider of location intelligence, enabling advertisers to reach and define mobile brand audiences at scale for a wide range of marketing activities. Duncan’s background includes leading or being part of the executive team for a number of startups from the location, mobile and… Continue reading »

Thinknear GM Eli Portnoy on Location-Based Advertising

 Eli Portnoy is GM of Thinknear by Telenav. Thinknear, which he founded two years ago is a hyper-local mobile ad solution. Telenav offers personalized navigation services that help people make faster and smarter daily decisions about where to go, when to leave, how to get there, and what to do when they arrive. The Makegood recently… Continue reading »

Rob Friedman on Digital Element’s IP Targeting Technology

Rob Friedman is the Executive Vice President of Digital Element, a business unit of Digital Envoy, which is a is part of Dominion Enterprises, a leading media and information services company that delivers the de facto standard in IP Intelligence and NetAcuity Localization technology. Rob brings to his role more than 15 years of experience… Continue reading »

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