future of programmatic

This tag is associated with 8 posts

Protecting Your Brand Through Programmatic

By: Amanda Fiore Programmatic advertising is a growing phenomena, accounting for more and more advertising dollars than ever before. Because of its precise targeting capabilities through demographic, contextual and behavioral targeting, and automated nature allowing for efficiencies, it is no surprise programmatic ad campaigns are on the rise. However, media companies need to be aware… Continue reading »

People of Ad Tech: Thunder CEO Victor Wong

Programmatic creative company Thunder CEO Victor Wong tells WIT Strategy Partner Bill Brazell that programmatic technology finds the right people, but doesn’t always deliver the right message. Procter & Gamble and others question programmatic’s promise. Wong says the real problem is a widespread failure to customize ads. Music: “Morning Rays” by Jim Duffy. Used with… Continue reading »

People of Ad Tech: AudienceXpress President Walt Horstman

AudienceXpress President Walt Horstman tells WIT Strategy Partner Bill Brazell that AudienceXpress, which was recently acquired by Comcast, is now announcing two major advances in its programmatic-TV platform: (1) An industry-first API that enables demand-side partners to partner with their platform; and (2) A self-serve user interface that enables agency partners to login, build their… Continue reading »

People of Ad Tech: PebblePost CEO Lewis Gersh

PebblePost CEO Lewis Gersh tells WIT Strategy Partner Bill Brazell how he and his partner invented programmatic direct mail, which enables advertisers to send paper mail to website visitors. If mail recipients return to the site to check out that product again, PebblePost measures that, too. The results — 20% response, and more than 40%… Continue reading »

My Media New Year’s Resolutions

It’s that time of year when promises are made to one’s self that portend the improvement of that self. A pledge to forestall the pleasures of the present you in order to benefit the future you. But as always these promises are hard to keep. Either because they are unrealistically ambitious or because they are… Continue reading »

Programmatic Needs A Human Touch

To the uninformed masses, programmatic advertising is nothing but a cold world of automated machines and algorithms, leaving little room for human involvement. In reality, a successful programmatic advertising campaign is anything but robotic. A large community of marketers, agencies, data management platforms and the like use their skill and insight to make the programmatic… Continue reading »

Three Things on My Programmatic Wishlist

 Programmatic buying certainly aims to increase efficiency when it comes to buying targeted ad inventory, but there are some other process issues it seems positioned to be able to solve. So much of the argument for adopting programmatic buying seems to be focused on its efficiency, relative to that of the traditional method.  But really,… Continue reading »

The Future of Programmatic is Niche

 This guest editorial was written by Bart Burggraaf, a partner at MediaGroup Performance, a specialized DSP for the financial services industry. Burggraaf brings previous marketing experience from Citi and Saxo Bank, where he was the marketing manager. Focusing solely on the financial services industry has given me some insight into the very specific needs that marketers… Continue reading »