fraud prevention

This tag is associated with 10 posts

People of Ad Tech: Accredible Marketing Lead Mark Iafrate

Accredible Marketing Lead Mark Iafrate tells WIT Strategy Partner Bill Brazell that blockchain, a decentralized public ledger of transactions, has begun to ensure that ad impressions are running. Iafrate says Blockchain helps ensure that people are who they say they are. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Mozoo CEO Jules Minvielle

Mozoo CEO Jules Minvielle tells WIT Strategy Partner Bill Brazell that his company bought AdinCube because the latter company’s AI technology will help increase revenue for mobile publishers. Minvielle argues that above all else, mobile publishers need to demonstrate that they’ve addressed the risk of fraud. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Adloox CEO Marco Ricci

Adloox CEO Marco Ricci tells WIT Strategy Partner Bill Brazell that ad fraud is growing faster than ad tech — prompting brands to spend ad dollars elsewhere. Ricci explains how domain spoofing works, arguing that it’s more sophisticated than botnet fraud. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Are You a Human CEO Ben Trenda

Are You a Human CEO Ben Trenda tells WIT Strategy Partner Bill Brazell that Internet traffic today is less than 50% human. 175 million phony Facebook profiles create fake posts and Likes to pilfer from brands. Are You a Human studies the way real people type, surf the web, and hold their cell phones, using… Continue reading »

People of Ad Tech: engage:BDR CEO Ted Dhanik

Engage:BDR CEO Ted Dhanik tells WIT Strategy Partner Bill Brazell about malvertising: What it is, how it works, and how companies like engage:BDR fight it. Dhanik explains that some bad actors now create LinkedIn profiles and fake email addresses to help them pose as employees of legitimate companies so they can spread malvertising by buying… Continue reading »

People of Ad Tech: Are You a Human CEO Ben Trenda

Ben Trenda, CEO of Are You a Human, tells WIT Strategy‘s Bill Brazell why it’s a problem that the Internet has failed to create good pathways for automated traffic. For one thing, more than half of Internet traffic today is non-human. And the highest-quality publishers often have the highest levels of non-human traffic — a… Continue reading »

David Hahn of Integral Ad Science on Botnets, False Impressions, and Fraud Prevention

 David Hahn is SVP, Product Management at Integral Ad Science (formerly Ad Safe Media). Their media valuation platform is the only solution that scores and evaluates the brand safety, context, viewability, and many other elements of web pages on an individual page level. The Makegood recently spoke with David about how Integral is working around… Continue reading »

Adaptive Media’s Qayed Shareef on Programmatic Buying and Fraud Prevention

 Qayed Shareef has two decades of experience in the digital marketing industry, having built and lead successful teams in both start-up environments as well as in mature, large-cap companies. He founded and is currently the CEO of Adaptive Media, a programmatic audience and content monetization provider for website owners, app developers and video publishers who… Continue reading »

Scott Knoll, CEO of Integral Ad Science on Fraud Prevention

 Scott Knoll is CEO and President of Integral Ad Science (formerly AdSafe media). Integral is a global media valuation platform that is integral to the buying and selling of quality media . Scott was most recently the founder and President of Aperture, the audience targeting and measurement technology platform that provides business intelligence to blue chip brands,… Continue reading »

The New Mall Rats

Growing up in Jamestown, NY was pretty nice, especially in the summers when I was around 12 years old in the 1940s, I mean 1980s. And it was a pretty simple time too, in a good way. Every Monday, Tuesday, Thursday, and Saturday, my parents would drive me to the local Putt-Putt, which became my… Continue reading »

Sponsor

Sponsor