Flash

This tag is associated with 3 posts

People of Ad Tech: LKQD COO Scott Alexander

LKQD COO Scott Alexander tells WIT Strategy Partner Bill Brazell that the transition from Flash to HTML5 video ads has been uneven, as a lot of ad inventory still uses the Flash code base. Publishers understandably want to be ready for ads using both formats; that’s the problem LKQD formed to solve. Music: “Morning Rays”… Continue reading »

Four Ways to Prepare for the Post-Flash World

  While some might argue that Flash has had one foot out the door for some time, Google, Mozilla, and Amazon indisputably delivered the killing blows this summer. In June 2015, Chrome introduced an update that will “intelligently pause” Flash animations, which means that starting in September, all Flash-based ads will appear as a static… Continue reading »

Flash’s Impending Death Brings Marketer Benefits

    Flash’s days are numbered. And that’s probably a good thing for digital advertisers. Calls for Flash’s head on a platter hit a fevered pace this past week. The Adobe software has been a mainstay for rich web ads and extended website functionality since the late 90s. There was even a time when almost… Continue reading »

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