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People of Ad Tech: NewCo CEO John Battelle

NewCo CEO John Battelle was there when HotWired put up the world’s first banner ad, and his bestselling business book “The Search” explained how Google and its rivals transformed our culture. Now the Sovrn Holdings chairman and Axciom board member tells WIT Strategy Partner Bill Brazell that ad tech is the processing layer for the… Continue reading »

The Great Ad Tech “Sutton Pivot” of 2013

In 2013, we’ll be watching a dramatic shift in the digital advertising technology landscape which may become known as The Great Ad Tech Sutton Pivot of 2013. In his excellent new book for entrepreneurs, Lean Startups, Eric Ries defines a pivot as “structured course correction designed to test a new fundamental hypothesis about the product,… Continue reading »