I feel like we’re at an important juncture in digital media. Consolidation is happening all over the place so that a few key players are emerging in ecommerce, in social and in technology.. We’ve witnessed Facebook struggle in 2012 potentially putting a spanner in the works for many upcoming tech companies. The impact of this has signalled a warning sign… Continue reading »
Google’s launch of a new tag management product this month happened with little fanfare or reason to comment. After all, Google has launched many new media products over the years, many of which are free to use. They’ve probably given TagMan, BrightTag and SiteTagger some cause for concern. After all, which client will want to… Continue reading »
The Makegood is pleased to welcome Jayne Pimentel as a regular contributor. Look for her column every other Wednesday on The Makegood. Jayne is the Head of Display Advertising at Razorfish London and originally from Silicon Valley. She works on driving digital strategy for brands globally and her experience spans from social media strategy for… Continue reading »
