Digitas
Mark Kopera on Product Management and Creative Decisioning
Mark Kopera is the Director of Product Management at [x+1]. Previously, Mark has worked in digital media at companies including appssavvy and Digitas. We recently spoke with Mark about his current role. The Makegood: What skills did you gain from consulting that enable you to better understand digital media? MK: I was fortunate enough to… Continue reading »
New Digitas Research Shows Massive Demand for Online Video
Last week Digitas released the findings of a recent survey they commissioned on online video. The results show a deepening multi-generational interest in digital video across screens and consumer interest in learning more about brands through online video. We recently spoke with Stephanie Sarofian, Managing Director of The Third Act, the brand content unit of… Continue reading »
Digitas’ Chia Chen Builds Brands with a Mobile First Approach
Chia Chen is the Senior Vice President/North American Mobile Practice Lead at Digitas. Chia leads mobile innovation and marketing and works across the Digitas network of clients including Delta Air Lines and P&G. We recently spoke with Chia about his current role. The Makegood: Chia, you are the Senior Vice President/North American Mobile Practice Lead… Continue reading »
AOL Launches Pictela Enterprise, Self Serve Ad Platform for Agencies
Today AOL announced the launch of Pictela Enterprise, a self serve version of the software that powers the company’s Project Devil ad units. We spoke with Greg Rogers, CEO of Pictela, about the launch of the platform. The Makegood: What does Pictela Enterprise mean for marketers and agencies? GR: In short, it means that what… Continue reading »
Digitas’ Jordan Bitterman on the Current State of Social Media
Jordan Bitterman is the Senior Vice President and Social Marketing Practice Director at Digitas. Jordan has extensive media agency experience having spent time at agencies including Ammirati Puris Lintas and Foote Cone Belding. We recently spoke with Jordan about his career and his current role. The Makegood: Jordan, you started working in media about 18… Continue reading »
A Guide To New Advertising’s Favorite Watering Holes
Today’s ad industry is very different from the old one. In this new world, paper and ink have given way to screens and software. Our predecessors used to speak in terms of universal selling propositions and mass markets, but now we use jargon like pay-per-click, engagement, and brand content. But our need to socialize, gossip… Continue reading »
Digitas’ Dave Marsey on Inspiring Consumers to Share
Dave Marsey is the SVP/Media Practice Lead at Digitas in Chicago. Previously, he has held roles at other major agencies, including ID Media (part of Draftfcb), Avenue A and Scient/iXL. We recently spoke with Dave about his role and current trends. The Makegood: Dave, you have been teaching a Digital Marketing Strategies course at the… Continue reading »
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