digital

This tag is associated with 58 posts

Getting to Addressability via the Transitive Property

By: Carla Holtze We talk a lot about the fast pace of technology and the proliferation of data on these pages. And often, we toss around terms like transformative and disruptive to characterize all things digital. However, when it comes to real change, the pace can be downright glacial. For instance, we’ve been talking about… Continue reading »

The Cannes Humblebrag

By: Kevin Ryan The festival is behind us, the data has been collected, and the digital world has had a few minutes to digest the goings on from Cannes. Coming home from Cannes was an interesting journey this year. Not because it was the first time I was invited to speak at such an event,… Continue reading »

The Machines Won’t Do It All: Why Programmatic Marketing Augments, Not Eliminates, Human Insights

By Mike Driscoll, Metamarkets In today’s age of automation, many industries are questioning what the impact of robots will be on their jobs. The exponential growth of programmatic media has brought this to the forefront in digital marketing, as campaign managers fear that their media buying expertise will be rendered obsolete within a matter of… Continue reading »

More Marketing Lessons from the 2016 Election

Did social listening lead political pundits down the wrong path during the election? A few weeks ago, I wrote a piece on the marketing lessons we can all learn from the 2016 U.S. general election, knowing that there were many more to come. One of the biggest lessons since learned concerns social listening, its current… Continue reading »

Don’t Throw Out The Programmatic Baby With The RTB Bathwater

Be honest.  When you hear the word “programmatic,” what’s the first thing you think of? If you’re like a lot of marketers, your brain might conjure up images of digital ads, ad exchanges, bidding algorithms and targeting personas.  And this is a problem. Digital has always had its issues with lingo and tech talk.  The… Continue reading »

Knowing When To Stop Negotiating

By: Cindy Seebeck Broadcast buyers count themselves among some of the best negotiators in the media business, but negotiation means a lot more than simply getting the best price for a schedule. Did you know that over focusing on getting the best price can put you at higher risk of preemption and keep you from… Continue reading »

Could Pokemon Go Rob Mindshare from Facebook and Twitter?

How can a new app, in less than a week, beat out Twitter in daily usage? If you’re into mobile marketing, that’s a nagging question in a world when countless apps launch each week and a scant few attract any sort of notice.  A lot has been written about Pokemon Go this week, mostly about… Continue reading »

Digital Marketing to the Ultra-Rich

If you’re marketing to the ultra-rich, don’t expect much of the market research conducted against “affluents” to be much help. Occasionally, a marketer will be called upon to find ways to reach the not-merely-rich set.  Not the folks considering a Maserati automobile or a Rolex watch, but the kinds of people who might consider purchasing… Continue reading »

The Digital Evolution of Pharma Marketing

The ferocious arena of digital marketing is one that is in a constant state of change. Trends change, algorithms change, rules change, and consumer behavior changes. The fickle battle between competitors adds an additional layer of attention that must be paid to a company’s marketing effort. However, if you pare it down to the industry… Continue reading »

In Defense of Spill

By: Tom Hespos “Targeting at scale” – The role many digital marketers ascribe to digital display. How a precise and measurable medium like digital ends up playing second fiddle to television when it comes to the awareness heavy-lifting chores of brand advertising campaigns is counter-intuitive.  Digital is elegant and malleable, while television is fairly rigid… Continue reading »

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