digital video ad sales

This tag is associated with 2 posts

People of Ad Tech: Suggestv CEO James Pringle

Suggestv CEO James Pringle tells WIT Strategy‘s Bill Brazell that too many ‘promoted content’ companies send readers away to low-quality clickbait sites. Can publishers do better? As Pringle recently described on LinkedIn, Artificial Intelligence and machine learning can use contextual relevance to double a publisher’s on-site video views. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »

5 Ways Video Advertising Is Changing the Future of TV

This column has been written by Vijay Rao, SVP of client strategy, research and insights at Adap.tv, the video advertising platform for the world’s largest brands, agencies, publishers and ad networks. Adap.tv recently published the State of the Video Industry report, which looks at the future of ad buying and selling based on input from more than 750… Continue reading »

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