digital advertising

This tag is associated with 76 posts

People of Ad Tech: AdSemble CEO Matthew Olivieri

AdSemble CEO Matthew Olivieri tells WIT Strategy Partner Bill Brazell that by the year 2020, more than half of America’s static billboards will be digitized. AdSemble is building a marketplace that enables advertisers to buy ads on all the digital billboards within, say, 15 miles of a particular city. Music: “Morning Rays” by Jim Duffy.… Continue reading »

The Benefits of Addressable Television

Wouldn’t it be fantastic if you could take the precision, targeting, analytics, and reporting of digital campaigns and make them even better?  Well, you can!  Drum roll please . . . Addressable TV has all the elements of digital with one distinct advantage: reach. According to the Video Advertising Bureau, TV delivers more than 90%+… Continue reading »

How Twitter Is Changing for Advertisers

By: Martin Cahill Twitter’s constant controversy and advertiser fear of making missteps can be discouraging, but can Twitter’s consumer attention be ignored? A little more than ten years ago, Twitter launched, and became a hub for community engagement, news, silly stories and memes, and a way of reaching people, and in doing so, bringing them… Continue reading »

Hiding Behind Garden Walls

When have walled gardens ever been good for digital advertising? As an industry, we are doomed to repeat our history with walled gardens because we haven’t learned from it sufficiently.  The truth is that most ad-supported walled gardens end up dying after marketers struggle to measure them and either can’t come to any meaningful conclusion… Continue reading »

People of Ad Tech: ThinkVine CGO Matt Nitzberg

ThinkVine Chief Growth Officer Matt Nitzberg tells WIT Strategy Partner Bill Brazell that, as Matt recommended in a recent AdExchanger column, brands should be careful to avoid making the mistakes some made when online advertising began. Rather than focus on low CPMs, Nitzberg argues, brands should prioritize the effectiveness of their marketing dollars. Music: “Morning… Continue reading »

When You Just Want to Talk: Natural Language Search

When You Just Want to Talk: Natural Language Search By: Jess Carson What’s the one thing we like whenever we walk into a store looking to find a product to solve a problem? Personalization. Every person has specific needs for their problems and the one thing everyone can agree on is this: No one likes… Continue reading »

Has Digital Blown Its Second Chance?

“You’re not going to be ready,” half-smiled Bob Garfield over a decade ago. According to his Chaos Theory, the broadcast model was going to collapse before digital had the wherewithal to scale campaigns to any sort of size that mattered.  As far as problems go, this was a good one for digital to have. It… Continue reading »

People of Ad Tech: Steve Latham of Encore Media Metrics

Encore Media Metrics CEO Steve Latham tells WIT Strategy‘s Bill Brazell that too many agencies continue to rely on last-click attribution because brands don’t insist on better measures. Meanwhile, brands that are having success with higher-quality measurement understandably avoid telling their competitors how to replicate that success — so the word doesn’t spread. Nonetheless, while… Continue reading »

Business Insider CRO Pete Spande on “People of Ad Tech”

Business Insider Chief Revenue Officer Pete Spande tells WIT Strategy‘s Bill Brazell about the unusual route he took to a career in ad tech; the one phrase ad-tech CEOs should stop using; and the importance of writing skills – yes, writing – in our automated future. Music: “Morning Rays” by Jim Duffy. Used with permission.

5 Things I Learned About Media From Homebrewing

I have been an avid home-brewer for almost as long as I have been in the media industry. Much like my media career, my brewing background is diverse and there is no beer style I won’t try to brew. There are some styles I prefer making (pilsners, & lagers) and some I hate (IPAs) but it… Continue reading »

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