Demand Media
Should Brands Own Their Own Content?
Is it better to rent or own? When looking for a home, most people are faced with this daunting question. Owning a home gives stability and the free reign of being able to customize your living quarters, but also comes with a higher price bracket and more responsibility. On the other hand renting gives more… Continue reading »
SessionM Introduces New Mobile Engagement Platform
Today SessionM announced the launch of its new mobile platform. Founded by Quattro Wireless co-founder Lars Albright, SessionM addresses the problem of audience engagement with consumers while offering new ad experiences for brands. We spoke with Bill Clifford, Chief Revenue Officer at SessionM, about the launch of the platform. The Makegood: Bill, today SessionM is… Continue reading »
Demand Media’s Joanne Bradford Converges on Digital
Having run advertising for Yahoo and revenue for Microsoft’s media arm, Joanne Bradford now oversees revenue and marketing at a truly digital-native media company, Demand Media. A perfect example of the convergence occurring on the technology and media fronts, Demand Media offers content and software as a service. Its humor, how-to, fitness, golf, and other… Continue reading »
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