data profiles

This tag is associated with 2 posts

People of Ad Tech: Cxense CPO Tom Wilde

Cxense Chief Product Officer Tom Wilde tells WIT Strategy Partner Bill Brazell that observing new visitors’ behavior carefully can take them from “anonymous” to “known,” so companies can build a profile and offer the visitors more relevant experiences. A new Cxense product makes this easier. Music: “Morning Rays” by Jim Duffy. Used with permission.

Explain It To A Kindergartener: How Data Profiles Are Built

Here’s a neat infographic for the next time you have to explain how consumer data is matched to cookies.