data management platform

This tag is associated with 3 posts

People of Ad Tech: Cxense CPO Tom Wilde

Cxense Chief Product Officer Tom Wilde tells WIT Strategy Partner Bill Brazell that observing new visitors’ behavior carefully can take them from “anonymous” to “known,” so companies can build a profile and offer the visitors more relevant experiences. A new Cxense product makes this easier. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Lotame CEO Andy Monfried

Lotame CEO Andy Monfried tells WIT Strategy‘s Bill Brazell about the two methods of cross-device targeting: deterministic and probabilistic. Companies like Lotame make matches using unstructured data nuggets to tie devices together — relying on location, IP, and browsing habits to make it likely the two devices are linked. Lotame works on a number of… Continue reading »

Headway Digital Experiences Highly Successful Year

¬†Martin Kogan is the Founder and CEO of Headway Digital, a¬†technology that integrates and provides access to third party data providers, ad networks, ad exchanges, and other top third party providers in order to achieve data-driven media buying power. Prior to Headway, Kogan was Director for southern Latin America for MySpace, where he was in… Continue reading »

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