data collection

This tag is associated with 2 posts

People of Ad Tech: Evidon CEO Scott Meyer

Evidon CEO Scott Meyer tells WIT Strategy Partner Bill Brazell that GDPR, the General Data Protection Regulation, is a big deal because it amps up the requirements for consent, and the fines for failing to comply are colossal. Your risk level depends on how much data you’re collecting on EU citizens. Evidon just launched a… Continue reading »

Are We All Data Analysts Now?

There isn’t a day that goes by when one of the dozens of newsletters you get from MediaPost every day hits your inbox without a headline touting the latest data-driven mash-up, team-up, partnership, or can’t-live-without-solution that will make our marketing and advertising lives better. They are all based in one form or another on taking… Continue reading »

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