data analysis

This tag is associated with 12 posts

People of Ad Tech: DWA CEO Bob Ray

DWA CEO Bob Ray tells WIT Strategy Partner Bill Brazell that the proper blend of data and creative can make advertising important to individual consumers. The goal is not efficiency, Ray says, but effectiveness. Ray adds that it’s important to promote diversity in every workplace, and says it’s tragic that the tech and ad industries… Continue reading »

People of Ad Tech: Metamarkets CEO Mike Driscoll

Metamarkets Founder and CEO Mike Driscoll, who learned to love data while earning a doctorate in computer science and biology, tells WIT Strategy Partner Bill Brazell that brands now recognize that they’re paying not just for performance, but also for the data that can tell them who they’re reaching and how. Metamarkets itself does not… Continue reading »

People of Ad Tech: Blackwood Seven North America CEO Mark Zamuner

Blackwood Seven North America CEO Mark Zamuner (whose company TWO NIL recently merged with EU-based Blackwood Seven) tells WIT Strategy Partner Bill Brazell that Artificial Intelligence can now inform media plans with client-transactional and media-placement data, benchmarking predictive results to actual results. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Dynamic Yield CEO Liad Agmon

Dynamic Yield CEO Liad Agmon tells WIT Strategy Partner Bill Brazell that e-commerce is broken because there are too many chefs in the kitchen. The e-commerce tech stack is too fragmented, and each tool sees only a small part of the consumer’s journey. Agmon says that, like Facebook, e-retailers should run multiple, ongoing A/B tests… Continue reading »

Google Reveals Their Top 3 Search Ranking Factors

By Oliver J. Nelson Google announced last month their top three considerations used to determine a websites rank: onsite content, links, and RankBrain. RankBrain should be no surprise – we knew this was at least in the top three. Nevertheless, this is the first time we have gained this type of insight into how Google assigns… Continue reading »

First-Party Data and The Importance of Data-Sharing Trends

By Maor Sadra, Managing Director, AppLift An increasing number of mobile advertisers are opting to share first-party data with their advertising providers to drive better results for their campaigns through improved audience targeting and to combat fraud. But in the ad tech industry, data is gold and privacy paramount, so the decision to share data should… Continue reading »

People of Ad Tech: Qriously CRO Charles Gabriel

Qriously CRO Charles Gabriel tells WIT Strategy Partner Bill Brazell that smartphones and tablets — the most personal tech devices people have ever owned — offer the ability to learn the mindset of 1.2 billion people around the world. Qriously is currently running a consumer confidence survey in China, for example — sampling 10,000 respondents… Continue reading »

People of Ad Tech: eMarketer Publisher Crystal Gurin

eMarketer Publisher and VP Crystal Gurin tells WIT Strategy‘s Bill Brazell about the data explosion her publication has both chronicled and fostered, including the surprising rise of digital advertising and the occupational hazard of being asked constantly ‘What’s next?’ Music: “Morning Rays” by Jim Duffy. Used with permission.

Are We All Data Analysts Now?

There isn’t a day that goes by when one of the dozens of newsletters you get from MediaPost every day hits your inbox without a headline touting the latest data-driven mash-up, team-up, partnership, or can’t-live-without-solution that will make our marketing and advertising lives better. They are all based in one form or another on taking… Continue reading »

Actionable Analysis: Why Accurate Attribution is So Important and What You Can Do Once You Have It

Since the dawn of advertising, savvy marketers have strived to measure the impact of their campaigns. Easier said than done, of course. While we as marketers have come a long way since the days of John Wanamaker, the irony of today’s rapid shift from offline to digital is that it is actually more difficult than… Continue reading »

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