customer engagement

This tag is associated with 4 posts

People of Ad Tech: Altimeter Analyst Brian Solis

Brian Solis, a principal analyst at Altimeter Group and an award-winning author, tells WIT Strategy Partner Bill Brazell about his new book, “X: The Experience When Business Meets Design.” Solis argues that businesses have entered a new era, in which your brand is defined by those who experience it. (Bill suggests that Disney may understand… Continue reading »

CEO PointRoll Mario Diez on his Creative Re-Launch

┬áMario Diez is currently the CEO at PointRoll,┬áthe leading multi-screen digital advertising technology and services company that advertisers, agencies and publishers turn to when they want great creative, robust ad delivery, exceptional results and a consultative partner to help them build once, publish everywhere, and measure everything. Diez has previous experience at New York Times,… Continue reading »

Infolinks’ Dave Zinman Wants Advertisers to Avoid Banner Blindness

Dave Zinman is currently the CEO of Infolinks, a company that focuses on studying consumer blindness and improving digital advertising. Infolinks help advertisers better place ads in order to better reach their target. Prior to joining Infolinks, Zinman was the COO of Inadco, as well as the VP and general manager of display advertising at… Continue reading »

The Brand Union’s Toby Southgate on Matching his European Success, Stateside

Toby Southgate was recently hired to be the CEO at The Brand Union, United States. Toby previously worked as the CEO of The Brand Union in UK /Ireland to tremendous success. Hew now hopes to duplicate that success in America. The Makegood recently spoke with Toby about his new job and ambitions for the position.… Continue reading »