creative

This tag is associated with 23 posts

People of Ad Tech: Thunder CEO Victor Wong

Thunder CEO Victor Wong tells WIT Strategy Partner Bill Brazell that in a world of walled gardens, it has become increasingly important to have a place to create, store and distribute ads — and that’s the niche creative management platforms, or CMPs, have filled. Wong says creative has become the only common thread linking a… Continue reading »

People of Ad Tech: Innovid CEO Zvika Netter

Innovid CEO Zvika Netter tells WIT Strategy Partner Bill Brazell that after the first two phases of online video — mimicking broadcast TV, then selecting audiences programmatically — the industry is focusing on the message itself. Personalizing creative, Netter says, can increase engagement by “hundreds of percent.” Music: “Morning Rays” by Jim Duffy. Used with… Continue reading »

Mobile Video Has Hit a Tipping Point: Here’s What That Means for Brands

By: Mike Owen, EVP, North American Sales for Opera Mediaworks Three signs make it clear that we’ve reached a tipping point when it comes to mobile video. First, people are ravenous for it — watching everything from 6-second Vines to full-length TV shows on their smartphones. In fact, the average adult in the U.S. watches 39… Continue reading »

Four Ways to Prepare for the Post-Flash World

  While some might argue that Flash has had one foot out the door for some time, Google, Mozilla, and Amazon indisputably delivered the killing blows this summer. In June 2015, Chrome introduced an update that will “intelligently pause” Flash animations, which means that starting in September, all Flash-based ads will appear as a static… Continue reading »

Mobile Is a Creative Battlefield

For years representatives from Facebook vehemently denied it was building an ad network as the industry collectively rolled its eyes in disbelief. Of course it was coming, we all thought as the heads continued to shake – with Facebook increasingly ubiquitous across the Internet, how could it dare miss out on such a dramatic revenue… Continue reading »

Lowe Campbell Ewald Welcomes Curtis Melville as Executive Creative Director

 Curtis Melville is currently the Executive Creative Director at Lowe Campbell Ewald, a full service, fully integrated advertising and marketing communications agency. Melville brings previous experience from Team Detroit, where he served as the Executive Vice President, Executive Creative Director. The Makegood recently spoke with Melville about his new position at Lowe Campbell Ewald. The Makegood: Congratulations… Continue reading »

RAPP Vet Rik Haslam Becomes SVP Executive Creative Director

 Rik Haslam is currently the Senior Vice President Executive Creative Director at RAPP, a world-leading customer experience agency driven by data, inspired by culture and enabled by technology. Haslam has spent over seven years at RAPP, where he was most recently Chief Creative Officer of RAPP’s UK office. The Makegood recently spoke with Haslam about his new position.… Continue reading »

Far From Dead: Three Ways The Banner Is Evolving

Digital strategy agency Morpheus is a monthly contributor to The Makegood. This column was composed by Kate Godlewska, Senior Media Strategist. It’s no secret that native ads are the biggest trend in innovative ad formats. Advertisers’ infatuation with them is warranted as the native format promises to seamlessly integrate with relevant content in a non-intrusive,… Continue reading »

DDB Worldwide’s Amir Kassaei on His Big Win at The Eurobest Awards 2013

 Amir Kassaei is Chief Creative Officer of the 2013 Eurobest Network of the Year: DDB Worldwide. DDB Worldwide is one of the world’s largest advertising holding companies and is owned by Omnicom Group Inc. The Makegood recently spoke with Amir about his agency’s latest award, and how his job has changed with the emergence of digital.… Continue reading »

CKSK CEO Cillian Kieran on the Importance of Digital Knowledge in the Creative Realm

 Cillian Kieran is Founder and CEO of CKSK, a full service digital agency dedicated to developing truly innovative and creative platforms that create ongoing engagement with consumers through the possibilities of technology. Cillian recently spoke with The Makegood about his company’s new expansion into New York. The Makegood: Congratulations on your expansion and welcome to New… Continue reading »

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