CPG

This tag is associated with 2 posts

Surviving Shifts in ROI Modeling

Marketers have long struggled to institutionalize measurement and ROI models for new media, often adopting approaches that roll out across the organization. These measurement models are shaped by the goals that advertising programs are crafted to address, the technology that can be brought to bear on measurement, and even the marketer’s view of the role… Continue reading »

Can OTC Marketers Take a Page from Rx Playbook?

In a world where pharma marketers spend tremendous amounts of money and effort engaging with healthcare providers, can OTC and CPG marketers have an impact on this critical audience? I attended the ePharma conference in New York City recently and was able to learn a great deal about some of the latest methods DTC marketers… Continue reading »

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