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People of Ad Tech: Cxense CPO Tom Wilde

Cxense Chief Product Officer Tom Wilde tells WIT Strategy Partner Bill Brazell that observing new visitors’ behavior carefully can take them from “anonymous” to “known,” so companies can build a profile and offer the visitors more relevant experiences. A new Cxense product makes this easier. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Semcasting CEO Ray Kingman

Semcasting Founder and CEO Ray Kingman tells WIT Strategy Partner Bill Brazell that marketers face new challenges reaching people on multiple screens. Kingman explains that Semcasting’s Mobile Footprints — announced today — addresses this challenge by combining IP targeting with geofencing. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: SuperAwesome CEO Dylan Collins

SuperAwesome CEO Dylan Collins tells WIT Strategy Partner Bill Brazell that as 10-year-olds become the unofficial CTOs of their households, and influence parental purchases, electronics and auto advertisers have begun to aim ads at them. Advertisers can’t use cookies or any kind of profiling on kids under 13, though — and that protected group is… Continue reading »

People of Ad Tech: Netseer CEO John Mracek

Netseer CEO John Mracek explains to WIT Strategy‘s Bill Brazell how his company uses concept targeting in order to improve advertiser ROI. The company’s academic founders use ‘content graphs’ to better understand user intent. By anonymously tracking user’s page consumption, Netseer can create a cookie-based understanding of the people most likely to be interested in… Continue reading »

Attribution: New Flavors, Same Problems (and Then Some)

 Jim Moar is CEO of OptiMine Software, Inc. OptiMine Software’s measurement and optimization platform helps digital advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier and set a new standard in digital advertising measurement and optimization, leveraging atomic-level, predictive modeling and unique Value per Impression (VPI) methodology to measure… Continue reading »

The Next Data Conversation: Consumers Take Control

 This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. During his OPS keynote, Federated Media’s John Battelle suggested comparing digital data to clothing. No, that doesn’t mean lat/long is a halter top or site registration data is a mankini – he was talking about the social development of… Continue reading »

Programmatic Display Blunders Its Way Toward Scale

“Let’s just see how big we can get before we get bad.” – Jay Chiat Of course, Chiat was talking about his company and the extent to which he could scale it before size started to affect the quality of the work product.  I’d like to apply that quote to programmatic display campaigns, and offer… Continue reading »

ID Is Key: Unlocking Mobile Tracking & Cross-Device Measurement, Part 2

This is part 2 of a column written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. Read part 1 “We spend most of our time telling privacy advocates and even our clients what we don’t collect,” comments James Lamberti, Vice President and General Manager of AdTruth. “If you… Continue reading »

ID Is Key: Unlocking Mobile Tracking & Cross-Device Measurement, Part 1

This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. UDID was a problem. First off, the 40-digit alphanumeric codes giving unique identifiers to Apple mobile devices based on hardware details had no consumer opt-out functionality – no blocking, removing, what have you. Second, the… Continue reading »

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