This tag is associated with 7 posts

The Importance of Social Listening

By: Martin Cahill So much of what we do in marketing and Search is geared toward execution. Making campaigns, creating content, developing tags, gauging customers or consumers or visitors, forecasting, and so on, all of it is centered around preparation, implementation, and execution. And while the great part of that execution and reporting can be… Continue reading »

The Digital Evolution of Pharma Marketing

The ferocious arena of digital marketing is one that is in a constant state of change. Trends change, algorithms change, rules change, and consumer behavior changes. The fickle battle between competitors adds an additional layer of attention that must be paid to a company’s marketing effort. However, if you pare it down to the industry… Continue reading »

Once Jumping the Gun, the Idea of Digital Driving Foot Traffic is Now a Reality

 It seems like not so long ago that brand marketers were downright skeptical about using digital to drive to store. There was a low level of faith that the capability could or would get them to where they needed to be. So, when planning, executing and evaluating their own performance, there were breaks in the… Continue reading »

Rapport’s Mike Cooper on The Growth of Out-Of-Home Advertising

 Mike Cooper is President of Rapport Worldwide, a global Out-of-Home media planning & buying agency with a mission to build rapport between brands and their consumers. With offices in the U.K., U.S. and India, the company complements the offerings of both UM and Initiative and represents numerous brands including MasterCard, Microsoft, Sky and Tiffany. The Makegood… Continue reading »

The Mobile Revolution…Make that “Evolution”

 While, as we’ve heard before, consumers increasingly live their digital lives on mobile devices, so marketers must also re-think, re-define or even dismiss tried-and-true strategies to meet consumers where they are and when they’re ready to hear from them. The writing has been on the wall for a while. It comes as no surprise that… Continue reading »

Cookies: A Matter of Consumer Privacy or Mass Confusion?

I recently attended the first NAI Member’s Summit—and for anyone unfamiliar with the NAI (Network Advertising Initiative) it is a non-profit organization that represents the interests of a coalition of third-party advertising technology companies committed to the self-regulation of their online interest-based advertising practices; it is also one of the associations that make up the… Continue reading »

Content & Co’s Stuart McLean on Entertainment Financed by Brands

Stuart McLean is founder and CEO of Content & Co, a company that creates, produces and distributes content for brands to engage with their audience. The Makegood recently spoke with Stuart about original content, consumer insights, and cross channel engagement. The Makegood: What are the challenges brands are facing in producing original programming, how does… Continue reading »