consumer engagement

This tag is associated with 7 posts

People of Ad Tech: Insightpool CEO Devon Wijesinghe

Insightpool CEO Devon Wijesinghe tells WIT Strategy Partner Bill Brazell that influencer *marketing* is better than influencer *advertising* in a number of ways. Insightpool’s platform nurtures the relationships that promote influencer marketing. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: Sticky CEO Jeff Bander

Sticky CEO & CRO Jeff Bander tells WIT Strategy Partner Bill Brazell that his company specializes in Visual Engagement Optimization — combining information on engagement and emotion as people watch video ads. In 27 countries Sticky has asked, “Did people comprehend the ad? What did they respond to?,” using webcams to measure facial responses. A… Continue reading »

Carmichael Lynch’s Joe Germscheid on Telling a Creative Brand Story

Joe Germscheid is the Director of Consumer Engagement and a Senior Partner at Carmichael Lynch. Carmichael Lynch is a creative firm centered in Minnesota existing for one simple reason: “to transform, instigate, rally and delight – all to put our clients not just top-of-mind, but deep in hearts.” The Makegood recently spoke with Joe about… Continue reading »

Cole & Weber United’s Elizabeth Rowny on Brand Relationships

 Elizabeth Rowny was recently hired as Managing Director, Partner at Cole Weber United, a Seattle-based creativity company. Elizabeth was previously employed as Worldwide Managing Director at TBWA\Chiat\Day New York, where she was the global network leader for two of GSK’s largest consumer brands, Nicorette/Niquitin and Aquafresh. The Makegood recently spoke with Elizabeth about her previous position,… Continue reading »

TargetCast tcm’s Audrey Siegel on Building Consumer Engagement

Audrey Siegel is the President and co-founder of TargetCast tcm, a full service media agency delivering communications strategies and marketplace tactics. As President, Audrey oversees the day-to-day management of all client activity and is directly responsible for agency staffing and training. The Makegood recently spoke with Audrey about how TargetCast tcm differentiates itself in the advertising… Continue reading »

BFG’s Kevin Meany on The Importance of Listening, Conversations and Relevant Content

Kevin Meany is founder and CEO of BFG, an independent, creative communications agency that delivers seamless storytelling and consumer insights to companies. The Makegood recently spoke with Kevin about breakthrough insights, consumer relationships, and the importance of relevant content. The Makegood: Kevin, you founded BFG 17 years ago. Today, you are leading a truly integrated marketing… Continue reading »