Consulting
Follow the Data: Why RTB is Growing Faster Than You Think
This column was written by Mike Shehan, CEO and Founder of SpotXchange, the largest global marketplace of video ad inventory, and Chairman of Booyah, a digital agency. Much has been said in the last year about the rise of RTB and programmatic technologies within online video advertising. Some will hang their hat on the industry seeing widespread… Continue reading »
Why I’m back working for The Man, er, The Grey Lady
My apologies to those who happened to notice from a tweet, or post on Facebook or LinkedIn in the past nine days, for this will be a little repetitive, but last Monday I started as Programmatic Advertising Director at The New York Times. I am privileged to have responsibility for all global programmatic and channel/”indirect”… Continue reading »
Do This 1 Thing, And You’re Already Halfway There
My dad officially retires this Friday on February 1. He always has been and remains one of my heroes, in part because Friday actually marks the end of a fourth successful career after overcoming some major obstacles growing up and into adulthood. After being the first in his family to graduate from college and receive… Continue reading »
My New Year’s Resolution? Simply Control Time.
I believe there is a higher percentage of columnists that write prediction- or resolution-themed columns in early January than there are people that actually make real resolutions nowadays. And to prove it, I will write a column with a resolution theme…. One of my favorite New Year’s traditions in broadcast media is the SyFy channel’s… Continue reading »
Drop Your Baggage
If any of you play golf or even watch golf, you know one of the hardest parts of the game is to forget that last bad shot you hit and focus on the next one coming up. No matter how badly I shanked that 5-iron into the trees, I need to quickly realize the only… Continue reading »
A-B-L: Always Be Learning
It was a brisk February 11, 1996, in New York City, the Sunday night before my first day as new Regional Sales Manager at CNET. I was fired up as a 24-year-old to start with a territory of the eastern half of the United States for this cool start-up doing wild things at the time… Continue reading »
Why You Should Never Be A Consultant
No, this is not a column meant to stifle future competition for Prohaska Consulting….It’s just that since opening our practice last fall and writing a couple columns, thanks to some generous space here in The Makegood, I’ve had many good folks, some I knew and some I didn’t, approach me about getting into it themselves.… Continue reading »
3×3 Tips to Being a Great Consultant
Our daughter, Danielle, is in first grade and started working on adding 3 numbers together last week. I’ve been told first graders are not ready for multiplication yet, so being sort of a math dork, I hold back on giving her times tables at home. But I was thinking about her addition worksheets when writing… Continue reading »
So I’m Consulting Now… No, Really I Am
The Makegood is pleased to welcome Matt Prohaska as a regular contributor. Look for his column every fourth Thursday on The Makegood. Matt is a 20-year media veteran and consultant to leading digital media and advertising technology firms and executives. He has held various roles in the industry at companies including BBDO, CNET, [x+1] and AOL.… Continue reading »
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