This tag is associated with 7 posts

The Dark Side of Automation

When I was a kid, I programmed my Commodore 64 to pick lottery numbers for my Dad.  Sounds easy, but I wrote a flexible program that could pick numbers for the daily numbers or Lotto (in its 40, 48 and 54 iterations) and it picked numbers without repeats.  It took me a few hours to… Continue reading »

The Brand Union’s Toby Southgate on Matching his European Success, Stateside

Toby Southgate was recently hired to be the CEO at The Brand Union, United States. Toby previously worked as the CEO of The Brand Union in UK /Ireland to tremendous success. Hew now hopes to duplicate that success in America. The Makegood recently spoke with Toby about his new job and ambitions for the position.… Continue reading »

ADC’s Ignacio Oreamuno on the Importance of Creative Advertising

Ignacio Oreamuno is executive director of the Art Directors Club (ADC),  the first global creative collective of its kind and the longest standing organization championing the visual arts. During the last year, Ignacio brought dramatic change to the ADC. Makegood recently spoke with Ignacio about his position, and passion for creative projects. What made you fall in love with communications and… Continue reading »

If You Build Great Content, They Will Come

We are pleased to welcome Ragini Bhalla as a monthly contributor to The Makegood. Ragini is Director of Content and Communications for Maxymiser, the leading expert in online testing, personalization and cross-channel optimization for some of the world’s largest brands. Look for her column on the second Friday of every month. For those of us… Continue reading »

BFG’s Kevin Meany on The Importance of Listening, Conversations and Relevant Content

Kevin Meany is founder and CEO of BFG, an independent, creative communications agency that delivers seamless storytelling and consumer insights to companies. The Makegood recently spoke with Kevin about breakthrough insights, consumer relationships, and the importance of relevant content. The Makegood: Kevin, you founded BFG 17 years ago. Today, you are leading a truly integrated marketing… Continue reading »

GroupM’s 2013 CES Report

GroupM’s Mike Bologna, Director of Emerging Communications, provides his exclusive CES 2013 wrap up report to The Makegood’s readers. Click here to view ‘The 2013 Consumer Electronics Show in Review’.

K.I.S.S. A Personal Resolution.

One of the most prophetic things I have ever heard came from my college Organizational Behavior professor and it was “K.I.S.S… Keep It Simple Stupid.” It is my resolution in 2013 to make K.I.S.S. a daily practice and I would like to encourage folks to do the same. Over the past year our industry has… Continue reading »