This tag is associated with 4 posts

Surviving Shifts in ROI Modeling

Marketers have long struggled to institutionalize measurement and ROI models for new media, often adopting approaches that roll out across the organization. These measurement models are shaped by the goals that advertising programs are crafted to address, the technology that can be brought to bear on measurement, and even the marketer’s view of the role… Continue reading »

Q&A with Smart AdServer CMO, Corey Kronengold

1) Smart AdServer talks about being a ‘true tech provider,’ rather than a media player. What’s the difference? CK: That’s an important distinction for Smart. So many companies in the ad-tech space obfuscate their true businesses with marketing spin. Smart AdServer is a pure-play technology provider. We provide publishers and ad networks with the tools… Continue reading »

Why CMOs Should Prioritize Media

Communication and advertising strategy, trade/retail activation and relationships, innovation, packaging, game changing research, managing your boss – these are just a few examples of the strategic issues that command the attention of a CMO. With so much to focus on, media almost never makes it to the top of list.  It’s perpetually on the “things… Continue reading »

CMOs and CIOs: Working Together To Create a Thriving Company

It’s no surprise that as the marketing technology industry matures, the roles and responsibilities of marketing and IT executives begin to blur. As marketing executives, we know that our roles are constantly changing. As the job descriptions evolve, we find ourselves with more in common with CIOs than ever before. CMOs and CIOs are both… Continue reading »