christopher hansen

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Decoding RTB: Breaking the Acronym to Understand the Practice

By ⋅ June 29, 2012 ⋅ One comment

By Christopher Hansen Christopher Hansen is President of Netmining, a provider of display targeting solutions. Christopher has 14+ years experience working in digital media at companies including 24/7 Real Media and 360i. As the media industry evolves, fresh lingo floods the market. We’ve seen this with search, mobile, social, video, networks, exchanges and now real-time bidding (RTB) and display… Continue reading »

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