brand perception

This tag is associated with 2 posts

People of Ad Tech: Q Digital CEO Scott Gatz

Q Digital CEO Scott Gatz tells WIT Strategy Partner Bill Brazell that 70% of America’s 16 million LGBTQ adults would pay a premium to support a brand that supports them. He says Lexus and Marriott are among the brands doing it right. Gatz notes that the threat of backlash from those who might boycott brands… Continue reading »

What Is An ‘Experience’?

This column was written by┬áToby Southgate, CEO UK & Ireland at The Brand Union, a WPP-owned brand strategy and design consultancy. Toby feels that ‘experience’ is an over-used buzzword and that the meaning of it has been diluted with time. He argues what it should truly convey for the marketer. Marketing speak. Non-stop buzzwords and… Continue reading »