Brand Loyalty

This tag is associated with 7 posts

People of Ad Tech: Q Digital CEO Scott Gatz

Q Digital CEO Scott Gatz tells WIT Strategy Partner Bill Brazell that 70% of America’s 16 million LGBTQ adults would pay a premium to support a brand that supports them. He says Lexus and Marriott are among the brands doing it right. Gatz notes that the threat of backlash from those who might boycott brands… Continue reading »

Consider Multicultural Approach to Engender Brand Loyalty

Audience engagement is the key ingredient in any marketing strategy, as it is the consumer who plays a part in driving the success of a brand. Considering the United States is a very diversified country, it becomes even more essential for brands to take into account multicultural marketing efforts and be mindful of who they… Continue reading »

The Incredible Importance of Pharmacists for CPG

If you occupy shelf space at the drug store, ignore the pharmacist at your own peril. Pharmacy Today’s annual survey reports that pharmacists’ estimate 79 percent of patients purchase the over-the-counter product they recommend and 92 percent of pharmacists walk a patient to the OTC aisle to make their selection.  The survey also goes on… Continue reading »

Best Practices Targeting Bilingual/Bicultural Hispanics

About 8 years ago while putting up groceries, my husband, Steve, remarked: “Do you ever buy the same brand of anything? I thought Hispanics were supposed to be brand loyal?” I pondered the query for a while and responded: “No. I guess I don’t.”  That simple question led me on a different career path because… Continue reading »

Glenn Humble, Marketing Director at Adroit Digital on Finding Brand Loyalty Among Millennials

 Glenn Humble is currently the Marketing and Communications Director at Adroit Digital, a digital marketing firm that drives performance across channels through a combination of advanced audience technology and knowledgeable industry experts. The Makegood recently spoke with Humble about a study regarding brand loyalty among millennials. The Makegood: After conducting a study on 2,000 U.S. Millennials, Adroit… Continue reading »

What Is An ‘Experience’?

This column was written by Toby Southgate, CEO UK & Ireland at The Brand Union, a WPP-owned brand strategy and design consultancy. Toby feels that ‘experience’ is an over-used buzzword and that the meaning of it has been diluted with time. He argues what it should truly convey for the marketer. Marketing speak. Non-stop buzzwords and… Continue reading »

Wolff Olins’ Mary Ellen Muckerman on Brand Loyalty

Mary Ellen Muckerman is Strategy Director at Wolff Olins, a brand consultancy that ‘helps ambitious leaders invent the future by reinventing their business or category’. With nearly 20 years of experience in both Fortune 100 companies and nationally recognized advertising agencies, Mary Ellen has developed multinational integrated marketing and advertising strategies. The Makegood recently spoke with Mary Ellen… Continue reading »