billboard

This tag is associated with 3 posts

People of Ad Tech: AdSemble CEO Matthew Olivieri

AdSemble CEO Matthew Olivieri tells WIT Strategy Partner Bill Brazell that by the year 2020, more than half of America’s static billboards will be digitized. AdSemble is building a marketplace that enables advertisers to buy ads on all the digital billboards within, say, 15 miles of a particular city. Music: “Morning Rays” by Jim Duffy.… Continue reading »

If You Lived Here, You’d Be Home

Three seconds.  That’s the viewability of an average billboard, assuming you’re going 65 mph down a highway and the billboard is 300 feet down the road. This is 6x shorter than the average digital display ad. With such little exposure to the customer, it can be challenging to make an impact in a silo, however… Continue reading »

Rapport’s Mike Cooper on The Growth of Out-Of-Home Advertising

 Mike Cooper is President of Rapport Worldwide, a global Out-of-Home media planning & buying agency with a mission to build rapport between brands and their consumers. With offices in the U.K., U.S. and India, the company complements the offerings of both UM and Initiative and represents numerous brands including MasterCard, Microsoft, Sky and Tiffany. The Makegood… Continue reading »

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