Banner ads

This tag is associated with 8 posts

Protecting Your Brand Through Programmatic

By: Amanda Fiore Programmatic advertising is a growing phenomena, accounting for more and more advertising dollars than ever before. Because of its precise targeting capabilities through demographic, contextual and behavioral targeting, and automated nature allowing for efficiencies, it is no surprise programmatic ad campaigns are on the rise. However, media companies need to be aware… Continue reading »

People of Ad Tech: AerServ COO Andrew Gerhart

AerServ COO Andrew Gerhart tells WIT Strategy Partner Bill Brazell that in a mobile environment, an advertiser has to connect with audiences immediately — which means more efficient creative. Gerhart explains that in addition to viewability, advertisers are starting to demand audibility — data showing that their ad was heard — and suggests that the… Continue reading »

Infographic: Happy 20th Birthday, Banner Ad

Congratulations, banner ad! You’ve turned 20, and you’re looking pretty good. Despite all the evolution that has occurred in the ad tech space since your birthday on Oct. 27, 1994 on HotWired.com, you’ve endured, though we now more often call you a display ad. You’ve proven your worth over and over, but now you’re evolving. The… Continue reading »

Far From Dead: Three Ways The Banner Is Evolving

Digital strategy agency Morpheus is a monthly contributor to The Makegood. This column was composed by Kate Godlewska, Senior Media Strategist. It’s no secret that native ads are the biggest trend in innovative ad formats. Advertisers’ infatuation with them is warranted as the native format promises to seamlessly integrate with relevant content in a non-intrusive,… Continue reading »

How Pubs Learn to Love Viewability: WebSpectator’s MRC Accreditation and Time as a Metric

This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. Riddle me this – what if desktop display ads were more like TV commercials? You hit up your favorite website and a banner ad appears at the top of the screen. As you spend 20… Continue reading »

Google Testing Banner Ads: Perhaps Not What You Think

I think we’ve heard this tune before. The news last week that Google is testing banner ads in search results did two things.  First, it sent a good portion of recreational Google watchers and the mainstream tech press into a tizzy.  Second, it had search engine marketers scrambling to determine the implications for their business.… Continue reading »

How Buzzfeed is Transforming the Media Industry

From my office on 34th Street near Herald Square in Manhattan, I can look uptown and see the world of media as it is today. GroupM, a few blocks away on 7th Avenue, is the world’s largest buyer of media from the world’s largest sellers. Another agency behemoth, Mediavest, is further uptown at Broadway and… Continue reading »

We Are Made in New York (Again)

Last week I attended an event at The Standard hotel in New York City hosted by venture capital firms NEA, Silicon Valley Bank and Lerer Ventures. The Standard’s Roof Bar offers extraordinary views of lower Manhattan, including Freedom Tower and its newly installed spire. “Fitting,” I thought to myself as I chatted with this next… Continue reading »

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