awareness

This tag is associated with 2 posts

With Twitter’s Gnip purchase, native focuses on ROI

  Kunal Gupta is the CEO of Polar (formerly Polar Mobile), a computer software firm based in Toronto. Polar originally focused on mobile, but has rebranded to expand its mission, now specializing in native ads. He has been recognized as a Top 30 Under 30, a United Nations Global Citizen and Ernst & Young’s Entrepreneur of the Year.… Continue reading »

Five Common Planning Shortcuts that Jeopardize Results

It’s no secret that agencies are under increased pressure to condense both timing and costs when working with their clients.  A good agency knows where in the media planning process it’s less risky to take shortcuts and where taking days out of the schedule will do serious damage. When agencies are under the gun, whether… Continue reading »

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