audience segmentation

This tag is associated with 4 posts

People of Ad Tech: Q Digital CEO Scott Gatz

Q Digital CEO Scott Gatz tells WIT Strategy Partner Bill Brazell that 70% of America’s 16 million LGBTQ adults would pay a premium to support a brand that supports them. He says Lexus and Marriott are among the brands doing it right. Gatz notes that the threat of backlash from those who might boycott brands… Continue reading »

People of Ad Tech: Rayno Report’s R. Scott Raynovich

Rayno Report founder and publisher R. Scott Raynovich tells WIT Strategy‘s Bill Brazell how online publishers can benefit from a focus on quality and specificity, how the siren song of ‘millions of pageviews’ can lead them astray, and what may have gone wrong for GigaOM. Music: Jim Duffy, “Morning Rays,” from “Side One.” Used with… Continue reading »

The Key to Programmatic Performance: Optimize Your Creative

 Michael Calleia is the Senior Director of Marketing at Voltari, a company that develops predictive analytical solutions for the mobile space. Voltari optimizes mobile advertising campaigns from the start, learns and improves automatically in real-time, and provides insights. Michael comes to Voltari with a background that encompasses advertising, publishing, branding and marketing on both the… Continue reading »

Acxiom’s Nada Stirratt on the Game Changing Acxiom Audience Operating System (AOS)

 Nada Stirratt is Chief Revenue Officer of Acxiom Corporation at Acxiom Ltd. a marketing technology and services company that offers offers marketing and information management services, including multichannel marketing, addressable advertising and database management. The company just released its Audience Operating System, an unprecedented product in the industry. The Makegood recently spoke with Nada about this new groundbreaking… Continue reading »