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Whatever Did Happen to Contextual Targeting? A Chat With Twelvefold

  This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders.  “When client and agency teams look at content, they have a very good idea of where they want to run. But up to this point it’s been difficult to find those exact pages,” says Twelvefold CEO Dave… Continue reading »

Proximic’s Philipp Pieper on Bringing Comfort and Control to Media Buyers

Philipp is the founder and CEO of Proximic, a company that helps media traders grow revenues through improved online ad placements. We recently spoke with Philipp about his experience and industry trends. The Makegood: Philipp, how did you get into the online advertising industry and what inspired you to found Proximic in 2007? PP: In 2002 I… Continue reading »