This tag is associated with 3 posts

People of Ad Tech: Sabio CEO Aziz Rahim

Sabio CEO Aziz Rahim tells WIT Strategy Partner Bill Brazell that people now spend nearly six times as many minutes ‘in-app’ as they do on the mobile web, but many misuse the stat ‘time spent in app.’ Rahim notes that airline and hotel apps are often pivotal even though users spend little time in them.… Continue reading »

BITalino’s Hugo Plácido da Silva on the Limitless Potential of Physiological Sensors

 Hugo Plácido da Silva is a researcher at the IT – Instituto de Telecomunicações since 2004, where he currently pursuits his PhD and a member of the team behind BITalino, a low-cost toolkit that allows anyone from students to professional developers to create projects & applications with physiological sensors. The Makegood recently spoke with Hugo about… Continue reading »

Acxiom’s Nada Stirratt on the Game Changing Acxiom Audience Operating System (AOS)

 Nada Stirratt is Chief Revenue Officer of Acxiom Corporation at Acxiom Ltd. a marketing technology and services company that offers offers marketing and information management services, including multichannel marketing, addressable advertising and database management. The company just released its Audience Operating System, an unprecedented product in the industry. The Makegood recently spoke with Nada about this new groundbreaking… Continue reading »