AOL

This tag is associated with 26 posts

“You’re acting like a five-year-old.”

Do you remember when your kids were five? Or even when you were five? It’s an awesome age. Our daughter, Danielle, started kindergarten then a couple years ago, with my wife, Bronwyn, and me bawling like babies dropping her off on Day One, knowing it was the end of an era but the wonderful beginning of… Continue reading »

A Cord-Cutter at the Newfronts

This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. Portrait of a cord cutter – you’re looking at it. Disturbing, a little serial killer-esque, I know. Five years ago, I moved to NYC from DC with a laptop and an iPod as my only… Continue reading »

Who in Media and Advertising Will Be Immortalized?

The New York Times obituaries section is the city’s toughest club to get into. First, you have to die. Second, of the 150,000 people each day that are eligible, The Times selects only one or two people to get in. Given these long odds, who from our industry might eventually make it past the Times’… Continue reading »

Why Do We Like Bullies?

Last week Rutgers University fired their men’s basketball coach for his abusive behavior toward his players. His acts, caught on video, included a range of behavior typical of a schoolyard bully: name calling, pushing and kicking his players. The coach, who was supposed to be the leader his team, was allowed to inflict his abuse… Continue reading »

AOL’s Seth Demsey on Programmatic Buying and RTB Video

As the SVP of Global Advertising Products and Strategy, Seth Demsey is responsible for the strategic vision of advertising products across AOL and AOL Networks. The Makegood recently spoke with Seth about balancing the needs of ad tech entities, programmatic buying and selling, and the future of online video. The Makegood: Seth, how do you… Continue reading »

How to Get a Startup Acquired

While building the next Facebook or Google may be a worthy goal, the best possible outcome for many venture-backed startups is to be acquired by a larger company. In a sense, the entire startup ecosystem—founders, venture capitalists, lawyers and other service providers—forms a kind of ad hoc research and development lab for bigger companies. Given… Continue reading »

AOL’s Erika Nardini on The Digital Future and Brand Experiences

Erika Nardini is Vice President, Head of Marketing Solutions for AOL Advertising, a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The Makegood recently spoke with Erika about her new position, the digital future and brand experiences. The Makegood: Erika, congratulations on your new… Continue reading »

I Was Right (And Wrong) About 2012

Last year I went out on a limb here on The Makegood and made some predictions about media in 2012. Some have been highly accurate. Others have proved the maxim that predicting the future is a fool’s errand. Here are a few that I got right: “Look for social TV startups like GetGlue and Bluefin… Continue reading »

Why Do We Need Another Ad Tech Company?

I recently had the privilege to have a conversation with Chad Little, co-founder of his new company called Adhesive, which will be focused on show-stopping CPC ads that generate exceptional performance. Mr. Little has had a long successful history as a serial entrepreneur, including his last company Fetchback that was acquired by GSI Commerce in 2010. Tim Nichols… Continue reading »

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