analytics

This tag is associated with 18 posts

People of Ad Tech: UberMedia CMO Michael Hayes

UberMedia CMO and CRO Michael Hayes tells WIT Strategy Partner Bill Brazell that his company’s recent strategic acquisition of Cintric will enable UberMedia to double down on business intelligence and geospatial analytics — thereby gaining a deeper understanding of consumers’ hearts, and helping retailers understand how their marketing spend is performing. Music: “Morning Rays” by… Continue reading »

People of Ad Tech: SourceKnowledge President Patrick Hopf

SourceKnowledge President Patrick Hopf tells WIT Strategy Partner Bill Brazell that that the right data can explain the value of each consumer a company brings in. SourceKnowledge focuses on “post-click behavior,” and sometimes has to explain why its KPIs differ from those in common use. Music: “Morning Rays” by Jim Duffy. Used with permission.

How Low Cost Social Media Solutions Can Optimize Your Brand’s Social Presence

  By: Nicholas ReisGerzog Social media has been expanding rapidly in recent years, and has been propelled to the forefront of online advertising space. According to Statista, 78% of Americans are currently active on social media in some capacity and agencies are starting to take notice. As reported by Business Insider, social media spending grew an… Continue reading »

People of Ad Tech: Bauer Xcel Media President Christian Baesler

Christian Baesler, president of Bauer Xcel Media — the digital division of Bauer Media Group — tells WIT Strategy Partner Bill Brazell that while his company still has a direct-sales team, it no longer relies on direct sales. The company’s lean media strategy empowers its editors to use analytics to focus on the stories that… Continue reading »

People of Ad Tech: Tiller CEO Stephen Gill

Tiller Cofounder and CEO Stephen Gill tells WIT Strategy Partner Bill Brazell that advertisers should look to long-form storytelling and contextual advertising as defenses against ad blocking. And as MediaPost first reported, publishers can now mitigate such blocking by using Tiller’s free new tool, BlockBust.io, to identify the precise bits of source code that the… Continue reading »

Not All Analytics Are Created Equal

Reporting is as integral to a media campaign’s performance as planning and buying. Because of this, the responsibility for reporting and analyzing media campaign performance should not fall to professionals outside the media department. The job of reporting on campaign performance is more than just stating the obvious through bar charts and graphs, it is… Continue reading »

SEO and Psychology: The Behavior of the Online Consumer

By: Jess Carson In 2013, Google gave $1.2 million in awards to people researching social computing. Why do you think that is? Because Google is trying to understand how people interact with algorithms. Have you noticed that each major technological update correlates to a consumer behavior trait that has changed the landscape of search? Google’s… Continue reading »

People of Ad Tech: Are You a Human CEO Ben Trenda

Ben Trenda, CEO of Are You a Human, tells WIT Strategy‘s Bill Brazell why it’s a problem that the Internet has failed to create good pathways for automated traffic. For one thing, more than half of Internet traffic today is non-human. And the highest-quality publishers often have the highest levels of non-human traffic — a… Continue reading »

What I Learned About Big Data From Dr. House

Posts On the surface, the classic TV show House M.D. and the media business may seem to have nothing in common. After all, House was a medical genius who diagnosed patients when no one else could and… well, media & marketing professionals are not medical doctors. But the truth is, it is a show about… Continue reading »

Ready Set Rocket Partner Aaron Harvey on Digital Strategies

 Aaron Harvey is currently Partner at Ready Set Rocket, a full service Digital Marketing Agency that specializes in Digital Marketing Strategy, Search Engine Marketing, Web Design, and more. Harvey has previous experience at Purple, Rock, Scissors! and Hydra Studio, where he led in business development. The Makegood recently spoke to Harvey about the company’s growth and success.… Continue reading »

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