This tag is associated with 37 posts

People of Ad Tech: Signal CRO Marc Kiven

Signal Founder and Chief Revenue Officer Marc Kiven tells WIT Strategy partner Bill Brazell that whereas programmatic media is about efficiency, addressable media is about putting the right ad in front of exactly the right person at the right time. As buyers insist on knowing exactly who their ads are reaching, off of Facebook as… Continue reading »

Three Things You Can Do Right Now to Guard Against Media Kickbacks

Yes, media kickbacks do exist.  We know, because they’ve been offered to us.  (And before you ask, the answer is no.  We didn’t take advantage of them.) Former Mediacom CEO Jon Mandel caused something of a stir last week at the ANA Media Leadership Conference, asserting that media agencies aren’t living up to their fiduciary… Continue reading »

Agency Folks: What Business Did You Lose to Your Social Media Feeds?

This morning might be a great time for a thought exercise.  I’d like you to take stock of the last two dozen items you’ve posted to social media.  Not your company’s feeds, mind you, but your personal ones. As you’re reviewing those tweets, photos, posts and everything else, I’d like you to examine them through… Continue reading »

Here’s Why 86% of Digital Media Planners Still Use Excel

  The iMedia Agency Summit gathers some of the brightest minds in digital media. At last month’s semi-annual gathering in Scottsdale, Arizona, I asked a group of about 75 media executives which tool they use for creating their digital media plans. 86% responded they still use Microsoft Excel despite the availability of purpose-built media planning… Continue reading »

DDB Worldwide’s Amir Kassaei on His Big Win at The Eurobest Awards 2013

 Amir Kassaei is Chief Creative Officer of the 2013 Eurobest Network of the Year: DDB Worldwide. DDB Worldwide is one of the world’s largest advertising holding companies and is owned by Omnicom Group Inc. The Makegood recently spoke with Amir about his agency’s latest award, and how his job has changed with the emergence of digital.… Continue reading »

Rapport’s Mike Cooper on The Growth of Out-Of-Home Advertising

 Mike Cooper is President of Rapport Worldwide, a global Out-of-Home media planning & buying agency with a mission to build rapport between brands and their consumers. With offices in the U.K., U.S. and India, the company complements the offerings of both UM and Initiative and represents numerous brands including MasterCard, Microsoft, Sky and Tiffany. The Makegood… Continue reading »

Acxiom’s Nada Stirratt on the Game Changing Acxiom Audience Operating System (AOS)

 Nada Stirratt is Chief Revenue Officer of Acxiom Corporation at Acxiom Ltd. a marketing technology and services company that offers offers marketing and information management services, including multichannel marketing, addressable advertising and database management. The company just released its Audience Operating System, an unprecedented product in the industry. The Makegood recently spoke with Nada about this new groundbreaking… Continue reading »

Simulmedia’s John Piccone on Giving Power Back to Television Advertising

 John Piccone is Chief Revenue Officer at Simulmedia. John has been at the forefront in introducing new digital advertising technologies to media owners, agencies and advertisers through media representation, search engine marketing, ad serving, analytics and video management services in Europe and the United States since 1995. The Makegood recently spoke with john about Simulmedia’s newest… Continue reading »

Four Signs Your Agency Hasn’t Staffed Your Account Adequately

When you engage an agency to help you address your marketing goals, you’ll often see a nice org chart that gives you details on all the people servicing your account.  Each person on the chart plays a different role.   You might hear from some of them every day, while others you might interact with very… Continue reading »

ADC’s Ignacio Oreamuno on the Importance of Creative Advertising

Ignacio Oreamuno is executive director of the Art Directors Club (ADC),  the first global creative collective of its kind and the longest standing organization championing the visual arts. During the last year, Ignacio brought dramatic change to the ADC. Makegood recently spoke with Ignacio about his position, and passion for creative projects. What made you fall in love with communications and… Continue reading »