agencies
The Elephant in the Room: Agency Compensation
Earlier this month, during the Agency-Only Day at the iMedia Agency Summit, I gave a presentation on agency automation and streamlining the media planning process. It’s a complicated and expensive process still done manually at most agencies. It’s a process that’s clearly ripe for automation and the seventy media executives in the room were all… Continue reading »
Jumptap’s Adam Chandler on Mobile Marketing and Audience-Centric Advertising
Adam Chandler is SVP of Sales at Jumptap, a leader in targeted mobile advertising. The Makegood recently spoke with Adam about his new position, mobile advertising, and consumer behavior. The Makegood: In January, you joined the mobile ad network Jumptap as senior vice president for advertising sales, congratulations! Can you elaborate on your new priorities?… Continue reading »
Paths to Programmatic Premium, Part I: The Meadow Beyond RTB
This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders. Real-time bidding is programmatic trading, but programmatic trading is not simply RTB. That statement is not a riddle, though in the ever mind-warping universe of digital advertising technology, it’s caused a lot of confusion over… Continue reading »
Hey, Engines: What About the Little(r) Guys?
This column was written by Krystina Rubino, Associate Director, eDR, at Underscore Marketing, an independent media agency that creates and manages digital marketing programs. In an ideal world, agencies would have a rock solid relationship with every Google and Yahoo!(/Bing) team they work with, to help both the agency and its clients navigate the evolving search… Continue reading »
Why Advertisers Will Never Ditch the Agency
Agencies act like wasted sorority girls giving everything away for free. From a sustainable business model perspective, it seems ridiculous to give free services to clients, but in actuality they’re retention rate and ability to win business depends on it. And like sorority girls – agencies are very good at looking desirable in what seems… Continue reading »
Deal ID is the Best Way to Generate Real Value with Private Exchanges
The first wave of private exchanges has been dismissed as marketing rather than reality by some industry insiders. In many cases the model meant charging more for the same buyer experience that the open exchange model already affords. The issue isn’t about the buy side’s willingness to transact through the model. It isn’t about the… Continue reading »
Digital Agencies Today Are Running Scared And Inefficient
Scene: Client briefs Agency, “We want Facebook fans. Go get us some.” Agency to Client, “Absolutely, Social is so in right now. Brilliant.” Agencies are doing a disservice to themselves and their clients by being Yes Men and Chicken Littles. I’ve sat in meetings where the Account Director mutes the line to comment on a… Continue reading »
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