advertising

This tag is associated with 99 posts

Gold Fever: The Case for Prospecting

For most advertisers, retargeting has become second nature, a practice long-ingrained in the online ad culture. Yet any advertisers who rely predominantly on retargeting are limiting the number of their prospective customers. That’s because the retargeting pool, almost by definition, is limited to people who have already checked out a brand online without actually “checking… Continue reading »

Surprise! Social Media for Socializing

The media and marketing mavens of the universe have been proclaiming for some time now the glories of social media. High reach, relatively high levels of engagement, ostensibly razor-sharp targeting. Who wouldn’t want to use it for advertising? Last week, eMarketer released a special report titled “Millennials and Social Media: Gauging How Facebook and Other… Continue reading »

People of Ad Tech: Segmint’s Rob Heiser

Rob Heiser, cofounder and CEO of Segmint, tells WIT Strategy‘s Bill Brazell how his company works with highly regulated data, why financial institutions have lagged behind other industries in the use of data in advertising, and why Segmint’s ad campaigns Never Stop Running.

People of Ad Tech: Marketing-Intelligence Platform Datorama’s Katrin Ribant

Datorama Chief Solutions Officer Katrin Ribant tells Bill Brazell how Datorama makes big data useable, what makes her job exciting, and what it means to move from an era of big data to one of intelligent data.

Understanding Agency Global Capabilities

How much do global offices of larger agencies really collaborate on a global piece of business? Not surprisingly, it has a lot to do with how the bigger company is structured and things may not always be as they seem. When an agency says they have feet on the ground in other countries in a… Continue reading »

What Big Data Is Missing: a Meditation

The current construct for big data’s assignment of value is assuming that what is always countable is always meaningful.  This simply isn’t the case. There are ample non-affirmative causes for behavior; in fact, the majority of behavior causes are non-affirmative. I’ve said hundreds of times that the sum of human behavior is not renderable into… Continue reading »

Sir Martin, This Is Why There Is Debate About Transparency

At ad:tech London last week, Sir Martin Sorrell, the omnipresent, omniloquacious leader of WPP, expressed befuddlement and concern by the growing debate about transparency in the programmatic marketplace. He said, “Being agnostic is critical. I have to say I’m a bit troubled by the debate around transparency.” Now, forget for a minute how much I… Continue reading »

Reassessing Digital Privacy Standards in Light of Facebook’s Atlas

In late September of 2014, Facebook announced the launch of an extensive new advertising network after having rebuilt the Atlas ad server. By all accounts, Facebook’s new advertising network has an incredibly rich pool of data to draw upon – a pool that apparently includes information collected on Facebook and off Facebook, and by the… Continue reading »

Five Simple Questions Agencies Should Ask All Sales Reps

  With any length of time in the emerging media space, media buyers develop a sixth sense that helps them sniff out the charlatans.  We’re pitched by companies at all stages in the game, from established media brands to week-old startups, and they all claim they have the secret sauce for engaging consumers with your… Continue reading »

Decreasing the Inefficiencies in Advertising

 Lorne Brown is the CEO of Operative, one of the top advertising business management solutions in the industry. They exist to drive revenue and increase profitability for publishers and media companies by helping them to better control and sell their inventory. Prior to founding Operative in 2000, Lorne served as Vice President of Sales and Operations… Continue reading »

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