advertising

This tag is associated with 105 posts

Native Ad Regulation

Just a couple days before Christmas, the Federal Trade Commission issued guidance on Native Advertising that touched off a wave of blamestorming across the digital industry. The timing was terrific.  With visions of sugarplums dancing in everyone’s heads, and the ad industry preparing for its end-of-the-year shutdown, the controversy could wait.  We would deal with… Continue reading »

If You Lived Here, You’d Be Home

Three seconds.  That’s the viewability of an average billboard, assuming you’re going 65 mph down a highway and the billboard is 300 feet down the road. This is 6x shorter than the average digital display ad. With such little exposure to the customer, it can be challenging to make an impact in a silo, however… Continue reading »

Mobile Video Has Hit a Tipping Point: Here’s What That Means for Brands

By: Mike Owen, EVP, North American Sales for Opera Mediaworks Three signs make it clear that we’ve reached a tipping point when it comes to mobile video. First, people are ravenous for it — watching everything from 6-second Vines to full-length TV shows on their smartphones. In fact, the average adult in the U.S. watches 39… Continue reading »

Ad Blocking Is Not a Generational Problem

I’m not one for petty blamestorming when it comes to the collapse of the implied contract, but this definitely set off my irony meter. Let me get this straight…  The APAC head of a major programmatic agency is blaming ad blocking on millennial attitudes?  This strike anyone else as the pot calling the kettle black?… Continue reading »

No Cord To Cut

Have you ever met a cord cutter? I’m sure you have.  What about a cord never?  I hadn’t until last week. I recently had the pleasure of traveling to the Underscore Krakow office to train the team on how broadcast negotiating and buying works in the United States. In preparation for the trip, I prepared… Continue reading »

The Power of Stories: Balancing Publishers and Marketers

By: John Weisgerber, SVP Sales, GumGum   I love bringing stories to life. Not in the sense of animating text, but rather in taking a message and providing the structure and platform for it to be fully realized. This is what initially drew me to content publishers. When I was working for a fashion publisher,… Continue reading »

Gold Fever: The Case for Prospecting

For most advertisers, retargeting has become second nature, a practice long-ingrained in the online ad culture. Yet any advertisers who rely predominantly on retargeting are limiting the number of their prospective customers. That’s because the retargeting pool, almost by definition, is limited to people who have already checked out a brand online without actually “checking… Continue reading »

Surprise! Social Media for Socializing

The media and marketing mavens of the universe have been proclaiming for some time now the glories of social media. High reach, relatively high levels of engagement, ostensibly razor-sharp targeting. Who wouldn’t want to use it for advertising? Last week, eMarketer released a special report titled “Millennials and Social Media: Gauging How Facebook and Other… Continue reading »

People of Ad Tech: Segmint’s Rob Heiser

Rob Heiser, cofounder and CEO of Segmint, tells WIT Strategy‘s Bill Brazell how his company works with highly regulated data, why financial institutions have lagged behind other industries in the use of data in advertising, and why Segmint’s ad campaigns Never Stop Running.

People of Ad Tech: Marketing-Intelligence Platform Datorama’s Katrin Ribant

Datorama Chief Solutions Officer Katrin Ribant tells Bill Brazell how Datorama makes big data useable, what makes her job exciting, and what it means to move from an era of big data to one of intelligent data.

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