advertising

This tag is associated with 77 posts

Taking Viewability from Idea to Reality

 Jag Duggal is currently the Senior Vice President of Product Management at Quantcast, a digital advertising company, specializing in audience measurement and real-time advertising. Duggal brings exceptional experience as the leader of the development and commercialization of one of Google’s most important display products. In 2012, 1.8 trillion display ads were paid for but not seen.… Continue reading »

Are Your Media People Unimaginative? Or Just Realistic?

“They weren’t giving us enough when it comes to big, out-of-the-box ideas.” How many times have you talked to a client who recently fired an agency, who cites this as a reason why they’ve moved on to a new partner? “They ask us for all these out-of-the-box ideas, but then end up buying a bunch… Continue reading »

Why All the Waste, Mobile Marketers?

Richard Sadowsky was named Acting CEO of Voltari in December 2013 after a year serving as Chief Administrative Officer and General Counsel. Previously Richard was a Partner at SNR Denton US LLP in New York City, where he specialized in corporate and securities law. This is his first contribution to The Makegood. Look for his… Continue reading »

Native Advertising; Use the Technology, Not a Network

Tony Vlismas is the Senior Director of Marketing at Polar, a computer software firm based in Toronto. Polar originally focused on mobile, but has rebranded to expand its mission, now specializing in native ads. Tony has worked in marketing, strategy, and sales engagement for over 15 years with companies like Ackroo, Motricty, Voltari, and Apple. Follow Tony… Continue reading »

OptiMine Discusses Measuring the Value of Your Super Bowl Ads

 Robert Cooley is CTO of OptiMine Software, Inc. OptiMine Software’s measurement and optimization platform helps digital advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier and set a new standard in digital advertising measurement and optimization, leveraging atomic-level, predictive modeling and unique Value per Impression (VPI) methodology to measure the… Continue reading »

PlaceIQ’s Duncan McCall on Understanding the Consumer Journey Through Location Data

  Duncan McCall is currently the CEO and Co Founder of PlaceIQ, a leading provider of location intelligence, enabling advertisers to reach and define mobile brand audiences at scale for a wide range of marketing activities. Duncan’s background includes leading or being part of the executive team for a number of startups from the location, mobile and… Continue reading »

Michael Duda on Making Johannes Leonardo the “World’s Most Creatively Ambitious Agency”

Michael Duda was recently named CEO of Johannes Leonardo, a new role at the creative agency helmed by co-founders Leo Premutico and Jan Jacobs. Duda was previously co-founder and managing partner of Consigliere Brand Capital, and prior to that he spent over a decade leading Deutsch, most recently as partner and chief corporate strategy. In his new… Continue reading »

Happy Holidays from The Makegood

It’s been a great year for The Makegood. Not only did we publish 275 articles in 2013, but we also surpassed 10,000 monthly unique visitors. Thanks to all of our contributors and readers for their support! As you know, the Makegood is an all-volunteer effort that launched in the fall of 2011. Since that time we have published… Continue reading »

Celebrating Thanksgiving Every Day

I’ve always had two pet peeves over the years about Thanksgiving and they both have to do with what happens to Thanksgiving, not anything about the great holiday itself. One is that Christmas music and TV specials have moved from the day after to now well before Thanksgiving, even creeping up on Halloween. As someone… Continue reading »

Madison Logic’s CEO Erik Matlick on Leveraging Intent Data

 Erik Matlick is CEO of Madison Logic, the premier provider of intent data solutions for 1,000+ of the world’s leading B2B marketers and publishers. Madison Logic just became the largest aggregator of B2B intent data with 40 million user interactions per month. The company also announced two brand new product launches. The Makegood spoke with Erik… Continue reading »

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