This tag is associated with 20 posts

How Twitter Is Changing for Advertisers

By: Martin Cahill Twitter’s constant controversy and advertiser fear of making missteps can be discouraging, but can Twitter’s consumer attention be ignored? A little more than ten years ago, Twitter launched, and became a hub for community engagement, news, silly stories and memes, and a way of reaching people, and in doing so, bringing them… Continue reading »

Surviving Shifts in ROI Modeling

Marketers have long struggled to institutionalize measurement and ROI models for new media, often adopting approaches that roll out across the organization. These measurement models are shaped by the goals that advertising programs are crafted to address, the technology that can be brought to bear on measurement, and even the marketer’s view of the role… Continue reading »

Hiding Behind Garden Walls

When have walled gardens ever been good for digital advertising? As an industry, we are doomed to repeat our history with walled gardens because we haven’t learned from it sufficiently.  The truth is that most ad-supported walled gardens end up dying after marketers struggle to measure them and either can’t come to any meaningful conclusion… Continue reading »

People of Ad Tech: Altitude Digital CTO Manny Puentes

Altitude Digital CTO Manny Puentes tells WIT Strategy Partner Bill Brazell that Altitude ARENA offers publishers the same data the buy side uses to assess and buy publishers’ inventory, so publishers can put together better audience acquisition strategies. Music: “Morning Rays” by Jim Duffy. Used with permission.

It’s Happening: Viewability and Native Join Forces

For the past year my calendar has been booked solid. I’m meeting with publishers, media outlets, product managers, and marketers, and we’re talking about the word on everyone’s mind: native ads. These conversations started out very similar, we’d talk about marketer’s interest in content, the technology required to serve native advertising like one would any… Continue reading »

Appia’s Jud Bowman on His Company’s Recent Debt Funding and Future

 Jud Bowman is Founder and CEO of Appia, the leading mobile user acquisition marketplace, delivering mobile app downloads to over 700 million users across 200 countries. Ranked #22 on the Wall Street Journal’s 2012 Top 50 Venture-Backed Companies, Appia provides non-incentivized performance mobile solutions for developers, publishers and advertisers. The Makegood recently spoke with Jud about… Continue reading »

HookLogic’s Jonathan Opdyke on Enabling Brands to Become Direct Marketers

 Jonathan Opdyke is CEO of HookLogic Inc., the global leader in commerce search advertising. HookLogic Inc enables marketers to influence in-market shoppers and Win the Moment of Truth™ on the world’s leading retail, travel, and automotive sites. John recently spoke with The Makegood about his latest investment round and the competitive landscape that his company faces.… Continue reading »

The Pendulum Swings Toward Pubs

This column was written by Gavin Dunaway, U.S. Editor at AdMonsters, the global community of ad operations and technology leaders.  Considering all the drama circling this space – think colorful tech trade prose, fiery accusations of fraud, salty whispers of idea theft, conference panel shouting matches – it’s not hard to think about digital media… Continue reading »

SMBs: A Social Platform’s Next Challenge

Facebook and Twitter have finally gained traction with agencies and large advertisers. Now, social platforms are looking to SMBs as the next client to bring onto their platforms. Social platforms are trying to solve this initiative with self-serve, dashboards, and measurement tools. However, it wasn’t that long ago that social platforms had a hard time… Continue reading »

MEC’s Andy Wasef: I’m Having An Affair With My TV (All Of Them)

This column was written by Andy Wasef, Head of Innovation and Technology at MEC, one of the world’s top media agencies.  I’ll confess, I love TV. My job may center around the latest innovations (many of which I equally love) but I spend a large amount of my media diet consuming many of the great TV shows… Continue reading »