ad technology

This tag is associated with 22 posts

People of Ad Tech: GlobalWide Media Director Zackary Cantor

GlobalWide Media Director of Decision Sciences Zackary Cantor tells WIT Strategy Partner Bill Brazell that even as technology has evolved, consumer behavior has not — many consumers continue to rely on the word of mouth of their peers for purchase recommendations. GlobalWide Media taps into that peer network in an effort to leverage influence authentically.… Continue reading »

The 90/10 Rule of Ad Tech

In a week that saw a high-flyer of Ad Tech sell for a 90 percent discount to its IPO price, I was reminded of a longstanding rule of thumb. The reminders of that rule are all around me on the consumer tech side – the Apple Watch that sits unused on my nightstand, because I’m too… Continue reading »

e-Brick-and-Mortar: The Future of Shopping?

By: Lynnsey Rijos The concept of online shopping is nothing new. For years – over 20, surprisingly – consumers have relied on the convenience and speed of purchasing items via their computer. Anything from clothes, books, furniture, and food can be bought online. And while technology has afforded us the opportunity to never leave our… Continue reading »

People of Ad Tech: catalyst s+f CEO John Durham

catalyst s+f CEO John Durham tells WIT Strategy Partner Bill Brazell that he’s excited to see brands pushing limits to get their messages out. Durham says that while technology has surged, and mobile is becoming the only screen that matters, wise brands remember that it’s always about people. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »

People of Ad Tech: ZipSprout CEO Megan Hannay

ZipSprout CEO Megan Hannay tells WIT Strategy Partner Bill Brazell that her company, which comes out of the SEO space, realized that marketers had a hard time finding local nonprofits to sponsor. So it began matching sponsors with local charities. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: gShift CEO Krista LaRiviere

gShift Cofounder and CEO Krista LaRiviere tells WIT Strategy‘s Bill Brazell how brands and agencies use her company’s web presence analytics platform to track a brand’s presence on the web and decide what content to send out. LaRiviere says gShift will soon enable brands that publish in many different social channels to compare the strength… Continue reading »

People of Ad Tech: Reporter Todd Wasserman

Freelance writer Todd Wasserman tells WIT Strategy‘s Bill Brazell that he recently left a business-editor post at Mashable to strike out on his own. A column at U.K.-based Campaign Magazine and regular work for The Economist Intelligence Unit help structure his week, while leaving time for him to pitch other ideas. Wasserman has useful advice… Continue reading »

People of Ad Tech: Netseer CEO John Mracek

Netseer CEO John Mracek explains to WIT Strategy‘s Bill Brazell how his company uses concept targeting in order to improve advertiser ROI. The company’s academic founders use ‘content graphs’ to better understand user intent. By anonymously tracking user’s page consumption, Netseer can create a cookie-based understanding of the people most likely to be interested in… Continue reading »

People of Ad Tech: Operative CEO Lorne Brown

Operative CEO Lorne Brown tells WIT Strategy‘s Bill Brazell how clients such as Clear Channel, CBS Radio and Comcast are monetizing their enormous local media businesses in a time when the average local business receives an average of 38 different sales reps per month. Brown illuminates four factors that affect publishers’ profitability: 1) The time… Continue reading »

People of Ad Tech: Rayno Report’s R. Scott Raynovich

Rayno Report founder and publisher R. Scott Raynovich tells WIT Strategy‘s Bill Brazell how online publishers can benefit from a focus on quality and specificity, how the siren song of ‘millions of pageviews’ can lead them astray, and what may have gone wrong for GigaOM. Music: Jim Duffy, “Morning Rays,” from “Side One.” Used with… Continue reading »

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