ad tech

This tag is associated with 33 posts

The 90/10 Rule of Ad Tech

In a week that saw a high-flyer of Ad Tech sell for a 90 percent discount to its IPO price, I was reminded of a longstanding rule of thumb. The reminders of that rule are all around me on the consumer tech side – the Apple Watch that sits unused on my nightstand, because I’m too… Continue reading »

No Cord To Cut

Have you ever met a cord cutter? I’m sure you have.  What about a cord never?  I hadn’t until last week. I recently had the pleasure of traveling to the Underscore Krakow office to train the team on how broadcast negotiating and buying works in the United States. In preparation for the trip, I prepared… Continue reading »

Join the Tinfoil Hat Brigade. We Have Cookies.

While I hate to make it seem as if I’m throwing in with the Tinfoil Hat Brigade, I did want to mention two rather disturbing trends the digital ad industry ought to take note of, pronto. The first is a decidedly weird black box-ness regarding tracking methodology.  Prior to the rise of mobile, ad sellers… Continue reading »

What It Takes to Market to Marketers

Ad tech has become a necessity for marketers, even though the words so often associated with the space are “complex” and “confusing.” The space is dense with tech-speak, and many companies fall into a trap of adopting messaging that overcomplicates things and creates misconceptions that other companies then have to fight against. If this is… Continue reading »

Humans Should Evaluate Ad Targeting, Not Machines

I have an arrival ritual when I get to the office in the morning.  I pick up a copy of The Wall Street Journal and I flip through the sections, smiling.  I’m smiling because this is an affirmation ritual.  None of my clients will end up in the Journal for their ad targeting practices, and… Continue reading »

Growing Fast: Dstillery Announces Series C Funding

Tom Phillips is the CEO of Dstillery, the pioneer in cross-device audience targeting for brands. Prior to joining Dstillery in 2009, Tom was at Google and managed media platforms and the DoubleClick integration before establishing the Search Analytics team to pioneer new uses of Google data on behalf of major advertising clients. The Makegood recently spoke with… Continue reading »

Seeing Beyond Viewability’s Protracted, Painful Rollout

 “Everyone’s going through various levels of pain,” commented 614 Group CEO Founder and Managing Partner Rob Rasko at a recent 3MS town hallon viewability. In the digital advertising industry, we all suffer together, no? Certainly viewability has been a trial for those all over the ecosystem for the last few years – a veritable emotional roller coaster. The… Continue reading »

CPXi: Doing Our Part to Save the World

 In ad-tech, it seems like much of our conversation revolves around how to make money: monetization strategies, improving ROI, boosting revenue. Our industry boasts many of the most creative, intelligent minds in the world, sophisticated technological resources and, let’s face it, a lot of dough. It is our responsibility; in fact, it is the responsibility… Continue reading »

Ad Tech Investors Are Wasting Millions on Buyer Interfaces

One of the problems with venture capital is that it can launch and perpetuate bad ideas that would not otherwise survive in a competitive marketplace. Remember Adkeeper? Venture capitalists poured $43 million into the company on the premise that people would “keep” ads. While I understand why advertisers loved to dream about people scrapbooking their… Continue reading »

MediaMath’s Michael Lamb’s on Shaping the Future of Digital Marketing

Michael Lamb is the newly appointed Chief Commercial Officer at MediaMath, a digital marketing technology company that enables marketers to connect with consumers individually. Lamb spent ten years at McKinsey & Company, a global management consultant firm. The Makegood recently spoke with Lamb about his new position at MediaMath, and his thoughts on the industry.… Continue reading »

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