We asked for it, and we got it. It seems that for many of the innovative ad products out there, ad sales support is scarce. Whether it’s self-serve interfaces for search or Facebook ads, or by-invitation-only programs geared toward multi-million-dollar spenders, it seems impossible in certain circumstances to get an ad sales rep to dedicate… Continue reading »
January is a popular time to get a new job in advertising, especially for salespeople whose Q4 bonuses and commissions have been paid out. But how do you find the sales job of your dreams? For some answers I spoke to Ellie Windle, Sales Director at MediaMath. Ellie is also a former Executive Recruiter at… Continue reading »
Despite recent reports that the market size for digital advertising has approached that of television, for some online publishers going door to door pitching banner ads the mood appears somewhat downbeat. Based on my unscientific but detailed conversations with a range of publishers it seems that human-based banner sales may end up flat or even… Continue reading »
