ad exchanges

This tag is associated with 3 posts

The Dangers of Recycling in the Cloud

Cloud computing has become an increasingly popular go to market strategy for both new and mature ad tech companies looking to streamline their infrastructure. I want to talk about safety and precautions, specifically as it pertains to cloud computing. While this is probably not the first thing that comes to mind when you think about… Continue reading »

Learning From Pinterest: How the Ad Tech Industry Can Help Fight Fraud

A growing trend is brewing in the digital publishing world where brand new sites that no one has ever heard of are posting astronomically high numbers of unique visitors per month. Popping up in various exchanges on a seemingly daily basis, the sites appear to be running ads from major brands, but these sites are… Continue reading »

Trust Metrics’ Bob Davidowitz Addresses the $60BN Gap in Digital vs. TV Spend

Bob Davidowitz is the Chief Revenue Officer at Trust Metrics. Bob is a seasoned media professional and has worked at companies including Primedia, Rodale and Bauer Media Group. We recently spoke with Bob about his current role. The Makegood: Bob, you spent most of your career in magazine publishing at companies including Rodale and Bauer… Continue reading »

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