action spec targeting

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Advertisers Refocus Facebook Strategy to Incorporate Retargeting

As the Media industry is still discussing the implications of Facebook Exchange to the market, one interesting case study that hopefully will come from the alpha that the industry I’ve been mulling over is: what’s more effective – retargeting on Facebook using an advertiser’s cookie pool(s) or retargeting based on Action Spec Targeting?  The former… Continue reading »

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