WEIRD

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Global Marketing’s WEIRD Problem

My colleague Gavin Wilson, MD Northern & Southern Europe, recently penned a piece for PerformanceIN. In it, he explored the concept of WEIRD and its impact on marketing. I must confess that prior to reading the article, I wasn’t familiar with WEIRD — an acronym that stands for Western, Educated, Industrialized, Rich and Democratic. It’s a… Continue reading »

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