Video

This category contains 36 posts

People of Ad Tech: AerServ COO Andrew Gerhart

AerServ COO Andrew Gerhart tells WIT Strategy Partner Bill Brazell that in a mobile environment, an advertiser has to connect with audiences immediately — which means more efficient creative. Gerhart explains that in addition to viewability, advertisers are starting to demand audibility — data showing that their ad was heard — and suggests that the… Continue reading »

People of Ad Tech: LKQD COO Scott Alexander

LKQD COO Scott Alexander tells WIT Strategy Partner Bill Brazell that the transition from Flash to HTML5 video ads has been uneven, as a lot of ad inventory still uses the Flash code base. Publishers understandably want to be ready for ads using both formats; that’s the problem LKQD formed to solve. Music: “Morning Rays”… Continue reading »

People of Ad Tech: ConvertMedia President Chris Scott

ConvertMedia President and CRO Chris Scott tells WIT Strategy Partner Bill Brazell what it will take to move TV budgets to digital. Moreover, alarmed by the rapid rise in ad blocking, Scott urges publishers and advertisers to work together to improve the online experience so that fewer members of the public block ads. Music: “Morning… Continue reading »

Swimming Upstream: The Growing Power of Video Streaming

Video streaming has grown into a primary method for viewing video content. At the height of its popularity it was used as a means for “cord cutters” to save money by watching their favorite shows online, rather than paying a cable company. Armed with this insight, online video streaming companies have taken advantage of the plugged-in generation and have taken it one step… Continue reading »

People of Ad Tech: Netseer’s Dennis Clerke

Netseer President of Monetization Dennis Clerke tells WIT Strategy Partner Bill Brazell that visual content is the new currency of communication. People take fewer than 200 milliseconds to decide whether or not an image interests them. Four billion photographers in 2015 captured 1.2 trillion photos on their phones. Snapchat and Whatsapp are just two successful… Continue reading »

People of Ad Tech: Genesis Media CEO Mark Yackanich

Genesis Media CEO Mark Yackanich tells WIT Strategy Partner Bill Brazell that while his company is finding less fraud on desktop, it finds a little more of it in mobile. Noting a constraint on the supply of quality video advertising, he sees the unification of ad servers like Genesis partner Smart AdServer with SSPs and… Continue reading »

Does Video Always Have to Be Short-Form?

When brands think about digital video, they tend to think :30s or even :15s. But are they selling long-form video content short? The obvious appeal for videos of shorter length is their potential for higher viewership within paid media channels, mainly due to the likelihood of short-form videos being watched through to completion, and maintaining… Continue reading »

People of Ad Tech: Altitude Digital CTO Manny Puentes

Altitude Digital CTO Manny Puentes tells WIT Strategy Partner Bill Brazell that Altitude ARENA offers publishers the same data the buy side uses to assess and buy publishers’ inventory, so publishers can put together better audience acquisition strategies. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: California Sunday’s Chas Edwards

California Sunday President and Publisher Chas Edwards tells WIT Strategy Partner Bill Brazell about the two paths publishers can take today. One path, Chas says, garners all revenue from digital platforms, so — because online advertising doesn’t pay much — such publishers focus on volume, producing many stories per day and disseminating them across social… Continue reading »

People of Ad Tech: HIRO Media’s Oded Napchi

HIRO Media VP of Product and Marketing Oded Napchi tells WIT Strategy Partner Bill Brazell that HIRO became one of the four major online video ecosystems because of philosophy. Oded and his brother, HIRO Cofounder Ariel Napchi, both studied the philosophy of ideas in college, writing about the Internet as a complex system. They realized… Continue reading »

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