Video on Demand

This category contains 2 posts

Swimming Upstream: The Growing Power of Video Streaming

Video streaming has grown into a primary method for viewing video content. At the height of its popularity it was used as a means for “cord cutters” to save money by watching their favorite shows online, rather than paying a cable company. Armed with this insight, online video streaming companies have taken advantage of the plugged-in generation and have taken it one step… Continue reading »

Subscription Video on Demand: What it means to Broadcasters and Advertisers

The longtime foundation of Broadcast TV’s revenue, advertising spending, is slowly but surely being eroded by Net based companies.  Yet it is not just via the giant digital-based advertising providers (ex. Google) it’s from technology-based companies that are not even after advertising dollars. Subscription based video on demand (SVOD) services, such as Netflix (36MM US… Continue reading »