Video Content

This category contains 9 posts

Swimming Upstream: The Growing Power of Video Streaming

Video streaming has grown into a primary method for viewing video content. At the height of its popularity it was used as a means for “cord cutters” to save money by watching their favorite shows online, rather than paying a cable company. Armed with this insight, online video streaming companies have taken advantage of the plugged-in generation and have taken it one step… Continue reading »

People of Ad Tech: Netseer’s Dennis Clerke

Netseer President of Monetization Dennis Clerke tells WIT Strategy Partner Bill Brazell that visual content is the new currency of communication. People take fewer than 200 milliseconds to decide whether or not an image interests them. Four billion photographers in 2015 captured 1.2 trillion photos on their phones. Snapchat and Whatsapp are just two successful… Continue reading »

Does Video Always Have to Be Short-Form?

When brands think about digital video, they tend to think :30s or even :15s. But are they selling long-form video content short? The obvious appeal for videos of shorter length is their potential for higher viewership within paid media channels, mainly due to the likelihood of short-form videos being watched through to completion, and maintaining… Continue reading »

People of Ad Tech: Altitude Digital CTO Manny Puentes

Altitude Digital CTO Manny Puentes tells WIT Strategy Partner Bill Brazell that Altitude ARENA offers publishers the same data the buy side uses to assess and buy publishers’ inventory, so publishers can put together better audience acquisition strategies. Music: “Morning Rays” by Jim Duffy. Used with permission.

People of Ad Tech: HIRO Media’s Oded Napchi

HIRO Media VP of Product and Marketing Oded Napchi tells WIT Strategy Partner Bill Brazell that HIRO became one of the four major online video ecosystems because of philosophy. Oded and his brother, HIRO Cofounder Ariel Napchi, both studied the philosophy of ideas in college, writing about the Internet as a complex system. They realized… Continue reading »

People of Ad Tech: Suggestv CEO James Pringle

Suggestv CEO James Pringle tells WIT Strategy‘s Bill Brazell that too many ‘promoted content’ companies send readers away to low-quality clickbait sites. Can publishers do better? As Pringle recently described on LinkedIn, Artificial Intelligence and machine learning can use contextual relevance to double a publisher’s on-site video views. Music: “Morning Rays” by Jim Duffy. Used… Continue reading »

Why is Video Going to be your Best Friend?

 Jayson Dubin is the Founder and CEO of Playwire, the only online video hosting service that delivers encoding, hosting, syndication and monetization in one easy application. The Makegood recently spoke with Dubin about video monetization. The Makegood: Why are publishers increasingly investing in video for their monetization strategies? How can brands and publishers build successful video… Continue reading »

Sherpa Digital Media Welcomes New Managing Director

 Phil Goldby is currently the Managing Director of EMEA at Sherpa Digital Media, a digital media solutions, infrastructure services, and media intelligence company that caters to global organizations. Prior to joining Sherpa Digital Media, Goldby led Reed Elsevier’s multimedia team as the Director of Enterprise Multimedia. The Makegood recently spoke with Goldby about his new position. The… Continue reading »

Taking Content from Good to Great: How Video is Pushing Good Content to the Forefront

 As the digital media industry evolves, video messaging has become another way to deliver content to consumers.  Consumers want content that’s easy to access and enjoy, and video content is one of the most engaging ways to deliver that.  Marketers are challenged to produce good content and video has become another tool in taking good… Continue reading »

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